IR thoughts

Going public, then being public

A few months after going public through an IPO or RTO, people responsible for investor relations learn how much effort is involved in being public. It’s probably harder to be public than it was to go public. No longer are you surrounded by experts – brokers, advisers, accountants, lawyers – who were there at all […]

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Online Investor Presence

From Investor Website to Online Investor Presence Everyone has a website, right? But does everyone have a consider online presence for investors? Whats the difference? A website is a place where you put stuff. Brochureware, directory information, news, reports, contact details. So that when people turn up at the site they might be able to […]

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Investors are Customers too

Investors are Customers, too. There’s a whole world of marketing experts focusing on helping businesses acquire new customers. There’s a whole world of investor relations people focusing on helping businesses acquire new investors. From the investors’ perspective, perhaps purchasing some shares is not much different to buying shoes, or a car? The Customer Journey A […]

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Three Reasons for a Mobile Investor Presence

Is your investor website one of over 500 ASX listed company sites that is not yet mobile friendly? Investors are mobile these days. We’ve all tried to look at that tiny print of a non-friendly site on our phones. It’s simply easier to look elsewhere. Your investors are mobile, too. Now Google’s “Mobilegeddon” is punishing […]

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IRM client websites outperform the industry on mobiles and desktops

IRM client websites outperform the industry on mobile websites and desktops IRM tested 1305 ASX listed company websites (with market cap over $5m) in May 2016. We are pleased to advise that IRM developed websites outperform the ASX averages in all categories. This is just one more way the IRM assists its clients to stand […]

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Is your company website un-friendly?

As mobile service providers improve their networks and mobile phone giants continue to push out new devices, customers are now browsing the web more from their smartphones and tablets rather than traditional computers. It is also becoming important for businesses to tailor-fit their websites to mobile users to increase and improve search engine ranking results. […]

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The benefits of blogging for business

In this post we will get to know what a blog is, what blogging for business could mean for your business, and how ASX listed company peers are blogging now.. First and foremost… A blog is an easy-to-use platform for connecting with and sharing relevant information with your audience. It is a simple direct communication […]

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Success Factors for Online Investor Relations

Understanding the key success factors for online investor relations will assist companies to make sure their online IR strategy is best helping investors move through their investor journey. In earlier posts in IRMatters, we discussed the Investor Journey, and the touchpoints investors use. Here we present a high level discussion of the success factors. If […]

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Online Touchpoints in the Investor Journey

Information and impressions gained at various online touchpoints is used by investors as they progress on their journey from identifying needs to becoming a shareholder that will recommend the stock to others. In an earlier post in IRMatters, we discussed the Investor Journey and how it is important for the IR communication strategy to understand […]

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The Investor Journey – explored and explained

Investors go through a buying process as they decide whether or not to invest in a particular company. This article explores the similarities between the investor journey and the consumer buying process and outlines our thinking on how to engage for better success. Consumers who are buying a product go through stages of engagement before […]

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Corporate Websites

We work with you to develop a powerful, investor focused website designed to attract and retain investor interest.

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Newsroom

Newsroom monitors your company news and ASX Announcements and allows you to publish everywhere.

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Investor Tools

Our investor tools can make your website a comprehensive source of investor information.

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Design & Publishing

From annual reports through to corporate branding and identity, IRM can help with all of your design needs.