IR thoughts

22-Nov-2017

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous post — “How to Attract Investors to Your Website” — here.)   When was the last time you bought a mobile phone or laptop? Remember going through a decision-making process before buying it? Like most consumers, you […]

The post How to Appeal to Investors through your Website appeared first on IRMatters.

16-Nov-2017

  What was the first thing you did when you woke up this morning? Checked your email? Twitter or Facebook? Digital media, a combination of technology and content, is so much a part of our daily lives. Whether or not we choose to tap into it first thing in the morning, we turn to it […]

The post Grow Your Investor Audience with Digital Media appeared first on IRMatters.

3-Nov-2017

We guess you’re as passionate about your online investor relations presence as we are. Reaching investors online, at the touchpoints of their choosing and at the time they choose, is the main challenge of online IR activities. We’re happy to help with our suggestions, specifically tailored for you. Perhaps your email strategies need a lift, […]

The post Upgrade your Online IR Presence without the hassle: IRM Online IR Suggestions appeared first on IRMatters.

18-Oct-2017

So you have your website all set up and running. All the necessary elements are there — design, imagery, style and key messages. All the facts about your company and who’s running it. Your business summary and your investor proposition are in place. Got your latest news and reports. The works. Now how to attract […]

The post How to Attract Investors to Your Website appeared first on IRMatters.

25-Sep-2017

Some guidance for writers of ASX Announcements Some readers of ASX Announcements containing links to web pages (or email addresses) have been frustrated with an apparent inconsistency in whether the links are clickable or not. This note provides some guidance on a way to include links in a PDF document so that they will (almost […]

The post Setting up Links (URLs) in ASX Announcements appeared first on IRMatters.

16-Sep-2016

A few months after going public through an IPO or RTO, people responsible for investor relations learn how much effort is involved in being public. It’s probably harder to be public than it was to go public. No longer are you surrounded by experts – brokers, advisers, accountants, lawyers – who were there at all […]

The post Going public, then being public appeared first on IRMatters.

22-Aug-2016

From Investor Website to Online Investor Presence Everyone has a website, right? But does everyone have a consider online presence for investors? Whats the difference? A website is a place where you put stuff. Brochureware, directory information, news, reports, contact details. So that when people turn up at the site they might be able to […]

The post Online Investor Presence appeared first on IRMatters.

26-Jul-2016

Investors are Customers, too. There’s a whole world of marketing experts focusing on helping businesses acquire new customers. There’s a whole world of investor relations people focusing on helping businesses acquire new investors. From the investors’ perspective, perhaps purchasing some shares is not much different to buying shoes, or a car? The Customer Journey A […]

The post Investors are Customers too appeared first on IRMatters.

7-Jun-2016

As mobile service providers improve their networks and mobile phone giants continue to push out new devices, customers are now browsing the web more from their smartphones and tablets rather than traditional computers. It is also becoming important for businesses to tailor-fit their websites to mobile users to increase and improve search engine ranking results. […]

The post Is your company website un-friendly? appeared first on IRMatters.

1-Jun-2016

In this post we will get to know what a blog is, what blogging for business could mean for your business, and how ASX listed company peers are blogging now.. First and foremost… A blog is an easy-to-use platform for connecting with and sharing relevant information with your audience. It is a simple direct communication […]

The post The benefits of blogging for business appeared first on IRMatters.