IR thoughts

16-Sep-2016

A few months after going public through an IPO or RTO, people responsible for investor relations learn how much effort is involved in being public. It’s probably harder to be public than it was to go public. No longer are you surrounded by experts – brokers, advisers, accountants, lawyers – who were there at all […]

The post Going public, then being public appeared first on IRMatters.

22-Aug-2016

From Investor Website to Online Investor Presence Everyone has a website, right? But does everyone have a consider online presence for investors? Whats the difference? A website is a place where you put stuff. Brochureware, directory information, news, reports, contact details. So that when people turn up at the site they might be able to […]

The post Online Investor Presence appeared first on IRMatters.

26-Jul-2016

Investors are Customers, too. There’s a whole world of marketing experts focusing on helping businesses acquire new customers. There’s a whole world of investor relations people focusing on helping businesses acquire new investors. From the investors’ perspective, perhaps purchasing some shares is not much different to buying shoes, or a car? The Customer Journey A […]

The post Investors are Customers too appeared first on IRMatters.

7-Jun-2016

As mobile service providers improve their networks and mobile phone giants continue to push out new devices, customers are now browsing the web more from their smartphones and tablets rather than traditional computers. It is also becoming important for businesses to tailor-fit their websites to mobile users to increase and improve search engine ranking results. […]

The post Is your company website un-friendly? appeared first on IRMatters.

1-Jun-2016

In this post we will get to know what a blog is, what blogging for business could mean for your business, and how ASX listed company peers are blogging now.. First and foremost… A blog is an easy-to-use platform for connecting with and sharing relevant information with your audience. It is a simple direct communication […]

The post The benefits of blogging for business appeared first on IRMatters.

22-Mar-2016

Understanding the key success factors for online investor relations will assist companies to make sure their online IR strategy is best helping investors move through their investor journey. In earlier posts in IRMatters, we discussed the Investor Journey, and the touchpoints investors use. Here we present a high level discussion of the success factors. If […]

The post Success Factors for Online Investor Relations appeared first on IRMatters.

22-Mar-2016

Information and impressions gained at various online touchpoints is used by investors as they progress on their journey from identifying needs to becoming a shareholder that will recommend the stock to others. In an earlier post in IRMatters, we discussed the Investor Journey and how it is important for the IR communication strategy to understand […]

The post Online Touchpoints in the Investor Journey appeared first on IRMatters.

22-Mar-2016

Investors go through a buying process as they decide whether or not to invest in a particular company. This article explores the similarities between the investor journey and the consumer buying process and outlines our thinking on how to engage for better success. Consumers who are buying a product go through stages of engagement before […]

The post The Investor Journey – explored and explained appeared first on IRMatters.

15-Jan-2016

In today’s IRMatters post, Patricia Doyle, Private Client Advisor with Morgans Financial covers four important points that companies and employees should consider when entering into employee share schemes. Many ASX-listed companies award shares or offer discounted shares to their staff as a show of appreciation, a sign of recognition for hard work, and as a […]

The post Supporting staff with shareholdings appeared first on IRMatters.

15-Dec-2015

In the recently published summer edition of Listed@ASX magazine, IRM’s CEO, Martin Spry contributes thoughts on what makes an effective online IR communication strategy.  Key to success with online IR is understanding the investor journey – the stages investors progress through as they learn about, engage with and become shareholders in a listed company. The online communication […]

The post Martin Spry covers Online Investor Communication in Listed@ASX appeared first on IRMatters.