Online Annual Reports
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With more and more shareholders reading Annual Reports online, does just providing the flat PDF file, with no other viewing options, provide shareholders with a good experience?
Investors prefer to have better online viewing options because:
- Increasing use of mobile devices means that many investors are still short of both the bandwidth gobbled by large PDF’s and the time the download takes on slower connection.
- Once the PDF is downloaded, it’s still tedious to page through it to find the information sought.
- Most investors know what they want to read about in the Annual Report – whether it’s the financial highlights, the Chairman’s report, or just the remuneration report. They like to go straight to the right section.
IRM can assist all listed companies with online Annual reports, whether the company has an IRM corporate website or not.
Here are three ways that IRM clients provide investors a better experience with online annual reports:
The Silver Online Annual Report
With the IRM Silver Online Annual Report package we provide a PDF page turning option:
- Annual reports are displayed in a PDF page viewer for a very tactile, book-like usability experience.
- Investors can use a range of interactive facilities, such as page turning, zoom, full screen mode, advanced search and text selection tools.
- Contents are broken out down the left of the reading pane, which the reader can choose to view as text or thumbnails.
- A bookmarking facility is also available, and reports are easily downloaded as individual pages, sections or full PDFs.
- Sharing buttons are integrated into the viewer, allowing investors to easily share parts of, or the whole report with peers.
- These reports are created in responsive design, allowing them to be viewed across mobile devices such as iPad, iPhone, Android, etc.
The Silver Online Annual Report would normally be highlighted on the Home page and the Investor Welcome page. The Annual Reports page shows the full PDF in the document list with previous years' full PDF's and Silver Online Annual Reports.
You can also choose to use this format to present any other large PDF files on the website.
See examples of silver annual reports at Pacific Current Group
The Bronze Online Annual Report
A simple, but important extension to the flat PDF file. With our bronze online annual report package:
- The Annual Reports web page shows each section of the annual report into a separate, smaller PDF file, with a table of contents.
- The Annual Reports page including the Bronze is promoted on the website Home Page and the Investor Welcome page.
- The full PDF report is highlighted with an icon / thumbnail on the Annual Reports page.
- The benefit for investors is that they don’t need to browse through a long, heavy PDF file online. They can select and go straight to the sections of interest.
In addition, website traffic analytics can analyse which sections of the Annual Report are being read.
Bronze online annual reports are a great option for companies that want to provide shareholders with a good usability experience at a minimum cost, but don’t need the bells and whistles that come with the silver and gold packages below.
The Gold Online Annual Report
The gold online annual report package is an excellent option for companies that want to bring their reports to life. Featuring the Annual Report in a mini-website, this annual reporting option:
- Is a fully customised, user-friendly, micro site, which works across all devices.
- Allows companies to customise key highlights and financial messages, showcase images and case studies so that investors and analysts can digest the report with key messages in mind.
- Can incorporate video, audio, webcasts, AGM data and a range of other assets, such as image galleries and downloads of financial data.
- Includes search, sharing, download, print, and full accessibility.
- Is mobile friendly and comes with full tracking statistics, allowing clients to evaluate how important each section of the report is to investors.
View an example of a Gold Online Annual Report at the AWE
Integration into the corporate site
To ensure that online annual reports are well noticed and used by shareholders, IRM works with clients to ensure they are well integrated into the corporate website. We usually suggest:
- Promotional buttons for the corporate site’s home page.
- Buttons directing investors to the report from the investor centre landing page or other parts of the site.
- Special purpose email alerts, which are sent seamlessly on lodgement day, and other promotional tactics.
Selected the best option for you?
We appreciate your choices early so that we can make sure we schedule the high quality result you need at the same time as the release of the PDF document. Just let us know which option you prefer and leave the rest to us. Complete the enquiry form or Contact Danny Hunt via: email – firstname.lastname@example.org or phone: +61 2 8233 6168.
Need support with your printed annual report?
Along with online annual reporting, the IRM team develops engaging, printable annual reports at competitive prices. To speak with us regarding print, online reports or both, please complete the enquiry form or contact Matt White via: email –email@example.com
or phone: +61 2 8233 6168