Still remember the last time you updated your website? If it’s been a while, your site may probably look outdated and unappealing now. It might be time for a site refresh to shake up your online communications and make it more effective.

You can’t just set and forget your website after launching it. Your site is a work in progress that will advance several times to better represent your business. It doesn’t have to be a major overhaul, as long as you have a scalable system that powers your site.

Annual Reports are changing in the new normal where digital communication channels are increasingly preferred over traditional ones. As investors are more online now, companies are addressing the digital demand for information with new opportunities to get their messages across, even with their annual reports.

However, selecting the best annual report format can be tricky. Should you go for a printed document, an online interactive version, or a combination of both? Which medium is best for your organisation?

Ramping up to an initial public offering means managing new regulations and addressing a broader investor community. Stock exchanges like the ASX will require what information to be published and when to post them. A wider audience will need to be tapped, including investors and influencers of shareholder sentiment, such as the media and analysts.

With these new processes and audience expectations, your company’s website must move up as one of the most important information channels. It is after all a key communication and compliance tool for listed corporations.

A successful initial public offering can be the start of great things for a business. But taking a company public is a complex task. Planning and managing a public listing is challenging and time-consuming.

In the IPO process, an organisation must not only focus its preparations on going public. It must also get ready for being public – operating as a publicly listed entity.

With the fast-changing digital space, there will always be new apps, platforms and social media trends turning up as latest online communications.

But despite the different channels added each year, one thing is for sure. The dependable corporate website remains at the forefront of digital communications. It’s still the first place people go to when checking out a company, yours included.