Whether this is your first annual report as a listed company or you’ve been doing it for many years, you know investors eyeing your company use this document to get information on your business. They tap into your yearly report and other financial statements to assess an investment.

Aside from financial facts, investors will also draw on your annual report to learn the framework in which your business operates. They make it a starting point to look for signals about your organisation’s leadership and culture.

Completing an initial public offering is both challenging and rewarding. Organising the people, processes and technology needed for your IPO is critical for its success.

In your quest to become a public company, you’ll want to get the right message out into the market. You’ll need an investor relations game plan that fully communicates with stakeholders, among many other requirements to prepare.

With the current surge of initial public offerings in the market, how do you make sure investors will choose your IPO over others?

Your prospectus will certainly be key in catching investors’ attention and engaging with them. This legal document will present your company’s profitability and help determine whether they will participate in your offering or not.