As IPOs continue momentum in the global market, soon-to-be-listed companies are preparing their websites in full swing. After all, they are gearing up to play in the big league.

On the home front, ASX IPO candidates are setting up their websites to meet regulatory requirements for when they become a publicly traded company. Their websites are likewise getting fitted out to fulfill expectations of investors.

Investors are discriminating about investing to ensure a positive return on their ventures. Most go online searching for information about a business before they even weigh in on an investment.

Your website is the face of your company and the go-to place for investors to understand more about your business, especially if you’re a startup. It’s a crucial strategy to demonstrate your credibility to stakeholders.

Certain stages in your company’s life can lead to the formation of a subsidiary. Perhaps you’re pursuing new avenues that are different from your current operations. Or you’re launching a specific venture in another state or country.

Whatever reason for growing your footprint, creating a website for your subsidiary is one of the next steps to take once your unit gets underway.

When your company moves beyond the vision of its forerunners, rebranding is the way to go. Choosing a different name for your business is critical as it advances to new levels.

But rebranding is much more than changing your company name and logo. When executed well, a rebrand can competitively position your business in the marketplace.