Investors are putting more value on sustainability than ever before. Seeing how companies care about people and the environment not only generates good feelings about doing business with these organisations. It also influences their decision making on investments with these businesses.

As companies strive to give back to society and their communities, so they are recognised as more responsible and benevolent. That’s why the corporate website's presentation of sustainability is essential for investors. A dedicated Sustainability section is where stakeholders could find out about companies’ commitment to social efforts and their stories on sustainability.

Congratulations, you’ve attracted an “investor” to your online touchpoint!

Someone has found your website, social media post, ASX announcement, online report. What happens next might be the start of a wonderful relationship. Or just a brief fling!

To help understand what’s happening, we need to get inside the head of the investor visitor.

Is your company a new kid on the block? Your online presence will be vital to the success of your latest venture.

A professional-looking website will best represent your business and give it the exposure it needs. As investors find you on the web, your online presence will improve the credibility of your organisation.

Is your company website missing out on corporate content for investors? Then you’re probably kissing goodbye opportunities for stakeholder engagement.

The investor section of your site is one of the most important sources of information for stakeholders. Investors access this segment to tap into your investment proposition and key financials before making a decision, especially when you’re listing on the ASX.