“Not secure.”

Seen that message next to a web address? (Hopefully, not on your website.)

Google displays that label on sites that don’t use an SSL Certificate (or Secure Sockets Layer certificate). This digital certificate delivers secure, encrypted communications between your website and any browser used by your clients or investors.

Reinventing your brand is a smart way for your business to be relevant as you compete in the marketplace. It’s a clever strategy to stay current amid evolving industry trends.

However, you’ll need to ensure your new brand makes a positive impact to your clients. Not only that, but you’ll also want to guarantee a smooth transition for investors. You wouldn’t want to confuse stakeholders when you engage under a name with a different logo, right?

Business is good and you’re looking for ways to make it even better. In fact, your industry is positioned for growth and your company is poised to expand along with it. So, you’re shifting gears to offer finer products that will take your venture to the next level.

But is your website ready to support your game-changing plans? Will it allow you to make changes to your site without having to flex a technical muscle?