That feeling of achievement when you finally upgrade your website.

You're frustrated with your website because it's hard to manage. You want to announce your new business venture or post your CEO’s video interview but how? You can’t even update the pages because the system requires a web developer for simple amends.

It’s definitely time for change!

Every website’s purpose it to reach its audience. This is key, particularly if the site is targeting investors for your company.

Connecting with investors is not an option but a requirement to succeed in your business. Because drawing investors into your website would increase their engagement, and later on their involvement as shareholders.

It takes you only milliseconds to form a first impression about a person. The same is true for websites.

Website visitors’ first impressions on your business are almost 95% web design. That’s why a modern web design is important. Not just for the look and feel of your site, but also for its functionality.

Resource industries are known to be slow in catching on to modern technology. Just look at the out-dated websites of many mining and exploration companies. Others do not even have their own websites in today’s tech-savvy world.

That is not always the case though.

Some exploration companies are not settling for any old website. They are blazing a trail in their industries with websites that are professionally designed and mobile-friendly too. Serving as an inspiration to their peers.

It’s not that you don’t have a website. Sure, you do! It’s just that it no longer reflects your burgeoning business. Unlike your growing company, your website is stuck at being clunky and outdated, with lacking functionality.

Your website should be able to support your business as it grows. That means it can be quickly updated, easily managed and that communications, particularly with investors, will go unhampered. After all, your website is the front door to your business.

A shot of adrenaline into any business is always a great idea, particularly through spinoffs.

If you’re a newly created spinoff company, operating on your own means pursuing independent growth, right? You’re exercising newfound agility and attracting new opportunities. All these efforts that need to be communicated well to your stakeholders, particularly your investment community.

Attracting investors means having a powerful online presence. It means having a professional website that connects with investors, particularly if you're heading for an IPO.

A brilliant website will show investors that you are a serious contender for their investments. Your site should be well-designed as it provides quality content to focus on investors’ needs. It should also work smoothly on any platform they choose to use, whether mobile devices or desktops.

Is your website outdated with limited functionality and just simply hard to handle?

With today’s technology, there is no stopping you from having a website you can be proud of. One that clearly defines your brand and reflects your company.

When you have the right setup, your website can be something you can boast about. It would communicate well with your investors and customers, while working responsively on desktop and mobile devices. Those are just some brilliant features to begin with.

Hosting an annual general meeting (AGM) is quite a challenge in our current COVID-19 situation.

Traditional in-person shareholder meetings are no longer feasible. What with restrictions on large-group meetings and travel. Not to mention investor concerns about social distancing and joining large gatherings.

Thankfully, technology today enables companies to hold virtual AGMs. So that requirements are still met, information is presented to shareholders and their questions answered.

Your website is the backbone of your company's online presence. It serves as an information hub where you can direct investors who want to know more about your business.

Much like consumers, investors go online to seek information about your company before they buy into it. That's why your website needs to clearly present details for investors to learn what your business is all about. As investors know more about your organisation, they will be able to make smarter investment decisions.

Your company is getting listed. Understandably, there’s a flurry of tasks to complete before your initial public offering (IPO).

But is your website all set for your IPO too?

Getting your website IPO ready is crucial in creating awareness about your business. It’s a game changer in converting prospects into investors.

To attract and retain investors. That's what your investor website should be all about, right? Especially when you're launching your IPO.

But what details are important to headline first? 

A simple web design and a coherent story about your company is your goal. You’d want to highlight the information and features they want most from your website. Without overwhelming them with complex or irrelevant data.

Investors expect it. Whether your company is small or large, a start-up or well-established. Stakeholders take it as a given that you have a website. No matter what industry you are in.

After all, would you trust a business with no website?

Today’s tech-savvy investors assume your company has an online presence, including a website. In fact, without a website you would be considered less professional, causing investors to look elsewhere for their intended investments.

You’re happy with the running of your website but has the focus changed on a new aspect of your company or you need to feature a project prominently on your homepage?

Then it’s time to refresh your website with a makeover and update elements to improve user experience for investors.

The beauty of a smart website’s content management system (CMS) running your website is that you can tweak pages without affecting your site’s overall design. It’s easy to add features for your latest products/services or highlight newest business endeavours without the need to overhaul the entire site.

When investors find your website, do they immediately know it's the right one they've been searching for?

Or would they need to sift through your web pages just to understand what your company is all about? (Uh-oh.)

That’s why it’s not only important for your website to be visually appealing. It should also be easy to navigate, providing information investors seek.

"If your business is not on the Internet, then your business will be out of business." - Bill Gates

That’s why you have a website, right? You understand this full well.

But how user-friendly is your site? Can your clients and investors find the information they need in three clicks?

There is no point in having a website that’s impressive and creative if your stakeholders and potential investors cannot use it. If they cannot navigate it to find important data they are searching for - what’s the use?

Investors frequent company websites as part of their research process. In search of a better class of information about the business they’re interested in.

Investors of all types (private, institutional, etc.) as well as other stakeholders consider a company’s investment story through its site. They want to size up the organisation’s business model and performance, among other key facets.

How does your website measure up? Does it communicate your corporate story the best way it can?

Shareholder value.

It’s the value stockholders enjoy as owners of a company’s shares. The company delivers this value to its shareholders based on its capability to sustain and grow profits over time.

For ASX-listed companies, the duty to maximize shareholder value rests on the shoulders of corporate directors and management. They must have the best interest of stakeholders in mind and be efficient decision makers to increase shareholder value.

It’s not enough to just have a website. These days, people are way more tech-savvy and choosy about sites they visit.

When clients and investors look into your website, what do they see? A stale site with outdated information on your company? Or a website offering fresh and engaging content about your business?

Your website is one of the most effective communication tools your company holds.

That's why you have a well-designed site to give investors a great first impression of your business and what it's all about, right?

But is your site still aligned with your organisation's latest plans?

Perhaps you've adopted a new corporate strategy and your website’s purpose has changed to support such move. Maybe you've just launched a brand-new product or service and you're now targeting a certain audience, in addition to your investor community.