"If your business is not on the Internet, then your business will be out of business." - Bill Gates

That’s why you have a website, right? You understand this full well.

But how user-friendly is your site? Can your clients and investors find the information they need in three clicks?

There is no point in having a website that’s impressive and creative if your stakeholders and potential investors cannot use it. If they cannot navigate it to find important data they are searching for - what’s the use?

Investors frequent company websites as part of their research process. In search of a better class of information about the business they’re interested in.

Investors of all types (private, institutional, etc.) as well as other stakeholders consider a company’s investment story through its site. They want to size up the organisation’s business model and performance, among other key facets.

How does your website measure up? Does it communicate your corporate story the best way it can?

Shareholder value.

It’s the value stockholders enjoy as owners of a company’s shares. The company delivers this value to its shareholders based on its capability to sustain and grow profits over time.

For ASX-listed companies, the duty to maximize shareholder value rests on the shoulders of corporate directors and management. They must have the best interest of stakeholders in mind and be efficient decision makers to increase shareholder value.

It’s not enough to just have a website. These days, people are way more tech-savvy and choosy about sites they visit.

When clients and investors look into your website, what do they see? A stale site with outdated information on your company? Or a website offering fresh and engaging content about your business?

More than 300 new ideas for online investors relations to over 50 companies. How awesome is that?

What a brilliant way to close out our recent series of seminars on "5 New Ideas for Better Online Engagement with Investors" this year! And a big THANK YOU goes to all those who joined our sessions in Sydney, Perth, Melbourne and Brisbane from March to July! In fact, we’re shouting out to the more than 100 attendees since the seminars began in November 2018.

No doubt, your website is crucial for your business. It represents your company and is the centre of your online presence. Giving you credibility to accomplish strategies that help your business grow.

It tells your corporate story. An invaluable source of information that’s frequented by customers, investors, as well as analysts and journalists. Available 24 hours a day, every day of the year.

Your website is one of the most effective communication tools your company holds.

That's why you have a well-designed site to give investors a great first impression of your business and what it's all about, right?

But is your site still aligned with your organisation's latest plans?

Perhaps you've adopted a new corporate strategy and your website’s purpose has changed to support such move. Maybe you've just launched a brand-new product or service and you're now targeting a certain audience, in addition to your investor community.

Announcing the latest new release of IRM HQi, incorporating IRM Newsroom, we offer a fully functional HQi experience on mobile devices and tablets and a full display from IRM's CRM system of the relationship with IRM in a new "My Account" Section. We've upgraded and simplified the navigation, made a number of usability improvements, and added some new IR tools.

We've added a capability for IRM to provide additional help through a series of complimentary "IR Suggestions" and the ability to ask us to implement them from right within HQi. You can also see your full support history, lodge support requests and monitor progress on support tasks. 

If you’re serious about improving your investor relations. If you want your online IR to be a game-changer. Then a trusted advisor is what you need.

A trusted advisor has the business acumen to help you navigate IR challenges and enhance your investor communications. After all, he has the experience and the subject matter expertise to be trusted to advise you well.

You’ll need one who’s a veteran on ASX-listed companies. He’ll know the ins and outs of online IR like the back of his hand.

Doing things right or doing things over?

If you had to choose between the two, pretty sure you’d choose to do things right the first time. So you won’t have to start over!

Doing things right the first time makes you work smarter, not harder. Because taking time to work right from the start would result in a higher quality by-product than it would to go back from the beginning.

Plus, your effort will take significantly less time, in the long run. As you won’t have to start from scratch again, in case you need to redo any areas that need fixing up.

First impressions last forever. Even with businesses.

If you think your initial contact with investors or suppliers occurs on your first phone call, email or meeting – think again. Nowadays, a first impression with your company is usually made even before you reach out to them.

How? Through the world wide web, of course!

They came. They saw. They conquered.

More companies took on fresh concepts to improve investor communications at IRM’s recently launched seminar, "5 New Ideas for Better Online Engagement with Investors".

In March and April, IRM CEO Martin Spry led discussions in the “5 New Ideas” exclusive sessions for ASX-listed companies. The exchanges centred on latest ideas for online investor relations (IR) that businesses consider advantageous. Dynamic interactions where other IRM clients and advisers shared insights as well.

Not all investor presentations are created equal.

If you want to stand out, your presentation should be the kind that attracts investors’ attention. One that clearly communicates your company’s value. Because investors are happier to invest in companies they like and which they feel are professional in their business.

Your presentation should get investors excited about your company. So, they’ll be sold on committing capital into your business.

Investor relations. You're an expert already, of course! But what if you could be even better?

What if you could have 5 NEW ideas for your online investor communications? Fresh ideas you haven't thought of before?

Now that's a challenge! One that we're prepared to take on with you at our seminar series this year.

IRM is launching "5 New Ideas for Better Online Engagement with Investors" this March in several states. Boutique events offering small group sessions with ASX-listed peers.

Put yourself in their shoes.

Investors, after all, are human too. Just like you.

They know what facts they want when they research about your business. They want to find specific information immediately once they get to your website.

So, if you want to draw them into your site, you’ve got to give them what they want. The right content.

Do you realise how important your website design actually is?

It can make or break your business.

If it’s boring or is painstakingly slow to load... If it doesn’t show the information investors are looking for… then you’re in for trouble. That’s how the appearance and functionality of your site is crucial.

Even if your web page is simple, it will represent your company and will be key to your business.

As an ASX-listed company, you're continually marketing your shares to a largely unknown audience of potential investors mainly through an online process, worldwide.

It’s a daily competition. It’s a worldwide online competition. And there are plenty of other choices for investors.

But if you do this job better and more consistently than other companies, you will likely achieve more interest in your stock. The more competition for your stock, the better your share price.

Local businesses need websites now more than ever.

Without a website, how would your business rank in search when consumers or investors Google your page? Having no website means having no brand-controlled publishing and link-earning platform necessary for ranking highly in search.

So, you would want to establish a strong website that’s vital to local search rankings. You’d need to make it an authoritative resource for your specific investor audience.

Think about it. 

At this very moment, someone may be searching for your company online. 

It's how things work in this digital age. Clients and investors will search the web to engage with your business.

They expect your company to have an online presence, at least a website. And if you don't have one, they'll consider you less professional.

Helping you manage your website smoothly. That’s our goal.

That’s why our HQi content management system (CMS) consistently improves to make you a happy HQi user. Because a good CMS at the heart of your website keeps your content fresh and up-to-date.

In this latest version, you’ll be able to manage your timeline more easily, without help from support, once it’s all set up. You’ll also find performance improvements in other functions, like your email alerts, calendar, and list pages. Check out more details on these new features below.