IPO prospectus: 3 tips for better investor engagement

Posted in IRM News

IPO Prospectus

With the current surge of initial public offerings in the market, how do you make sure investors will choose your IPO over others?

Your prospectus will certainly be key in catching investors’ attention and engaging with them. This legal document will present your company’s profitability and help determine whether they will participate in your offering or not.

Needless to say, your prospectus has to be well written as it provides investors with the required information to decide on whether or not to invest in your business. However, the words on your document will not be enough to draw interest from stakeholders. The right words should go with the right look and feel to reach the desired audience.

A brilliantly crafted prospectus is the perfect opportunity to showcase your company to investors. With a skillfully designed piece, you will have an eye-catching quality document that adds credibility to your brand. One that will surely win investors' hearts and minds.

Are you eager to lodge your prospectus to advance your IPO process? Before you do, consider these nuggets of ideas for better investor engagement through your document.

1. Prepare your prospectus with investors in mind.

Your prospectus will be packed with information about your business opportunities, risks and financial data. Understandably, it will be a text-heavy document that provides details investors need to make an informed decision.

As you draft it up in a “clear, concise and effective manner”, present it in a way that would appeal to your investor profile. Would be good to have it designed with aesthetic elements that will make it easy and engaging to read too.

Keep investors in mindCraft your prospectus in a way that captures your target investor audience. 

2. Make a great first impression through your prospectus.

Your prospectus will be one of the first touchpoints investors interact with in relation to your company. Why not leverage this document to draw investors in and make a great first impression?

Have your prospectus styled in a way that goes well with your branding. Use your logo and brand colours to represent your business throughout the pages. Give visual emphasis through images and graphics to effectively communicate your message.

Make a great first impressionCreate a great first impression with a prospectus that represents your brand.

3. Keep your prospectus design simple.

Having your prospectus styled doesn’t mean laying it out in a complex design. Investors actually respond better to simple designs. A clutter free prospectus will impress and deliver an excellent reading experience for them.

A simple prospectus design can be incredibly effective with the appropriate colours, fonts and graphics. Spaces between paragraphs are key as images are neatly weaved into the document.

Keep design simpleA simple prospectus design will provide an excellent reading experience for investors.

At the end of the day

Your prospectus is essential to improve engagement with investors for your IPO. Have your investor audience in mind as you prepare this document. Chances are you’ll make a great first impression with the right visual elements in a simple design. This will enhance your company’s image and help build trustworthiness on your brand.

A prospectus tailored for your IPO

IRM’s design team can create the prospectus that will best represent your company for your upcoming IPO. We also provide website development and news delivery to empower online investor communications of soon to be listed companies.

Chat with us on +61 2 8705 5444 or clientrelations@irmau.com for more details.