There’s a whole world of marketing experts focusing on helping businesses acquire new customers.

There’s a whole world of investor relations people focusing on helping businesses acquire new investors.

From the investors’ perspective, perhaps purchasing some shares is not much different to buying shoes, or a car?

In May 2016, Redbubble (ASX:RBL) successfully listed on the ASX with an eye-catching IPO that gained lots of attention from the pressbefore closing above the initial issue price.

Redbubble came to IRM after we had worked with one of their staff members previously at Aconex, a large scale project management software company on their investor centre last year.

Is your investor website one of over 500 ASX listed company sites that is not yet mobile friendly?

Investors are mobile these days. We’ve all tried to look at that tiny print of a non-friendly site on our phones. It’s simply easier to look elsewhere. Your investors are mobile, too.

Make it easy to share your ASX announcements through your WordPress website, email and social media.

IRM tested 1305 ASX listed company websites (with market cap over $5m) in May 2016.

We are pleased to advise that IRM developed websites outperform the ASX averages in all categories. This is just one more way the IRM assists its clients to stand out from the crowd.

As mobile service providers improve their networks and mobile phone giants continue to push out new devices, customers are now browsing the web more from their smartphones and tablets rather than traditional computers. It is also becoming important for businesses to tailor-fit their websites to mobile users to increase and improve search engine ranking results.

In this post we will get to know what a blog is, what blogging for business could mean for your business, and how ASX listed company peers are blogging now..

First and foremost…

A blog is an easy-to-use platform for connecting with and sharing relevant information with your audience. It is a simple direct communication channel.

Does a feature in HQi look different from the last time you used it? We are constantly working away in the background to add new features and improve the existing ones.

This article provides an overview of the changes that we’ve made along with links to the help centre to explain how they work so you can get the benefits of the new features.

Explaurum became a new IRM client because they needed to quickly and cost effectively migrate their website to new technology, merging data from their old site with that from a newly acquired company, and installing IRM’s specialist online investor relations tools.

Understanding the key success factors for online investor relations will assist companies to make sure their online IR strategy is best helping investors move through their investor journey.

In earlier posts in IRMatters, we discussed the Investor Journey, and the touchpoints investors use.

Information and impressions gained at various online touchpoints is used by investors as they progress on their journey from identifying needs to becoming a shareholder that will recommend the stock to others.

In an earlier post in IRMatters, we discussed the Investor Journey and how it is important for the IR communication strategy to understand the journey the investor takes, and the touchpoints investors use.

Investors go through a buying process as they decide whether or not to invest in a particular company. This article explores the similarities between the investor journey and the consumer buying process and outlines our thinking on how to engage for better success.

Consumers who are buying a product go through stages of engagement before their buy decision. Similarly, when making an investment decision, investors take a journey.

Online reports are popular with IRM clients for showcasing important documents – such as annual reports and quarterly activities statements. In today’s IRMatters post, we highlight the upgrades we’ve made to our Silver Online Reports.

Last August we wrote about the value of online reporting and the variety of online annual reports that IRM provides for clients. Today, Matt White and the IRM graphics team are proud to announce an upgrade to the Silver online reports product.

Perth-based Australian gold, base metals, and nickel exploration company – Sipa Resources Limited recently chose IRM for redevelopment of its website, and production of both printed and online Annual Reports.

Sipa Resources Limited and IRM had been working together for many years based on the IRM Newsroom service embedded in the old website. Evolution of the Sipa business created the need for better communication with investors, and so they chose IRM for both the new website and the Annual Report.

There are thousands of companies offering insurance brokerage services on the internet.

Finding the right broker can be a strenuous process but in this post we’ll feature the NZ brokers ‘Find a broker’ site that helps make it a little easie

IRM is delighted to have assisted long-time and multi-awarded mobile service provider, amaysim Australia Ltd., on its corporate website upgrade focused on the Investor Centre section – just in time for its listing in ASX.

In today’s IRMatters post, Patricia Doyle, Private Client Advisor with Morgans Financial covers four important points that companies and employees should consider when entering into employee share schemes.

Last year, we launched the new, custom built, corporate website for Bunnings Warehouse Property Trust (BWP), featuring a Property Finder which utilises one of HQi’s key features – our Showcase software. An overview of how it’s used is featured in today’s IRMatters post.

In today’s post, we review the recent redesign of Nautilus Minerals Inc.’s corporate site, and the launch of a micro-site: Nautilus Cares, which contains important detail on Nautilus’ commitment to Corporate Social Responsibility.

The IRM team is pleased to announce the release of version 4.3 of IRM HQi. The new release includes the third major set of improvements to IRM HQi and Newsroom for 2015. We think this release is our best one for the year!

In each of our releases we enhance our features list with new ways to save you time and help you be more productive when it comes to your IR efforts.