How do you attract strong support from investors both within Australia and overseas for your initial public offering (IPO)? Your website is the strategic communication tool you’ll need as you prepare to go public.
Your website will not only meet compliance requirements of your stock exchange on what information to post and when to release them. More importantly, it will reach your investor audience locally and internationally as they tap into your site to learn about your business.
But having a website to only publish required documents in bulk won’t cut it anymore. You’ll want a site that offers an engaging user experience. One that attracts with relevant content and easy navigation as you establish your reputation with investors. Plus points if your website can simply switch on all needed pages as a listed company while you’re ringing the bell.
Just like the website of newly listed Southern Palladium: www.southernpalladium.com. Experience first-hand how its freshly minted site is one for the books -- from its IPO to listing day.
Southern Palladium (ASX:SPD, JSE:SDL) is a South Africa-based minerals explorer focused on platinum group metals (PGM). The company recently completed an IPO and is now dually listed on the ASX and Johannesburg Stock Exchange.
Southern Palladium’s website does not disappoint no matter the screen size or device.
Open Southern Palladium’s homepage and be ushered into its clutter-free design that showcases key information for investors through its informative video, presentations and ASX announcements. From this page, it’s effortless to navigate to its About Us section to find out about its board and management. Or to drop by its Projects section to discover its Bengwenyama exploration.
As expected, Southern Palladium’s Investor Centre featured its prospectus along with essential investor data during its IPO. But soon as the company got listed, its website powered up to display more features, including its share price and ASX announcements. Definitely one less thing to worry about in the midst of the complex listing process.
Southern Palladium’s website was customised on IRM’s HQi content management system for ASX-listed companies. IRM was pleased to work with Southern Palladium to kick off its online presence.
Check out websites we’ve created for some of your ASX-listed peers here. Let’s chat on +61 2 8705 5444 or firstname.lastname@example.org for a head start on your investor communications.