IR thoughts


 
    Take 5 New Ideas for Better Online Engagement with Investors  

IRM CEO Martin Spry has been talking to leaders of ASX-listed companies about their online investor presence for 15 years. Hundreds of companies. He just completed a national series of small group sessions, “5 New Ideas for Better Online Engagement with Investors,” where he delivered over 200 useful ideas to more than 30 companies. IRMatters caught up with Martin [...]

 
    Save time (and effort) on your investor communications  

There must be a better way to do things. Investor relations have more pressing matters to attend to than getting tangled up in the nitty gritty of sending out announcements. You know the drill. The first task is posting on your website. Logging on to ASX Online. Waiting for confirmation from the Issuers Office. Making sure the announcement’s [...]

 
    How to provide high quality online investor presence for your company  

Attracting investors is a real-time global competition. Conducted online. 24/7. As investors make choices in their investor journey, the challenge is how to help each investor take that next step towards more engagement and investment with you. Not the competitor. Perhaps you’ve heard about the 10 Success Factors for your online investor presence? Discover for yourself [...]

 
    How online interactive reports can help your business  

Snapshots at a point in time. Your reports are dated documents prepared to communicate your status. Whether it's your prospectus, annual report or sustainability report, these summaries deliver messages that stand through time. Locked into the format of the report. Like any Australian listed company, you publish your reports, presentations and newsletters as ASX Announcements, an entirely online [...]

 
    Investor Relations and the art of selling shares  

From an investor’s perspective, purchasing shares is not much different from buying shoes or a car. Yes, investors are customers, too. They go through a buying process as they decide to spend their money. Their buying process starts with their needs. Then it goes through a series of steps to an eventual decision. Parting with cash [...]

 
    How the new CHESS Replacement System will impact listed companies and their investors  

There has been a great deal of anticipation around the CHESS replacement system, to date the focus has been on the technical makeup of the replacement system, but how do we think listed companies and their investors will be impacted by the change? Today, the matching of share buy and sell orders (trading) completes near immediately [...]

 
    The importance of your online investor presence  

First impressions count. As investors start to learn more about your company, they will usually check you out online first. This helps them subconsciously decide whether to take the next step. Or to simply move on to other opportunities. And when investors seek more information about you online, they’ll choose their touchpoints. A great investor website is [...]

 
    How to maintain your investor website without the hassle  

Some love and attention. Yup! Your investor website needs those too! This means you’ve got to do regular maintenance. Come on now. Don’t just build and forget your site. It’ll waste the hard work you put into creating that well-designed and engaging Web page. The last thing you want is for investors to visit your page and see [...]

 
    4 tips for a successful online IR [Infographic]  

Want to attract and retain investors through your website? It’s key to understand why they do what they do - or do not do. Investors take a journey as they think about your company. They move from stranger to advocate, through a series of stages. Using touchpoints of their choosing. Touchpoints are points of contact with [...]

 
    How to measure your investor website’s effectiveness  

Your website has great design. Rich content. Smooth navigation. Awesome! But is it effective? Is it reaching your intended target audience? And are they engaging in it? A way to find out is to measure your site. To see how it stacks up against current web standards and across peers. Start with the analytics and SEO results [...]

 
    3 ways to improve your news delivery to investors  

Investors want the news. Now. It’s how they progress through their investor journey. They move from stranger to advocate, based on decisions triggered mainly by your company news. That’s why you need to send investors your news wherever they are online. Whether it’s through your website, email, social media [...]

 
    6 must-have elements for your IR website  

It’s not just about making it look pretty. There’s definitely more to it than that. Your IR website is the most crucial resource for your investor networks. Both for those that currently own shares and for others that are considering buying. They rely on your site far more than you might think. Using it to get news, financials and information. In real time. [...]

 
    How to engage with investors using your website  

How would you like to have a strong investor confidence in your company? Or an increased support for your strategy as well as your management and board? Sounds nice, right? Wouldn’t you want to have more significant feedback from investors? Insights that can be useful in running your company? [...]

 
    Why your investor website needs to be mobile friendly  

It’s become urgent! As more people use smartphones over desktop computers, NOW is the time to have a mobile-friendly website. Especially if you still haven’t converted your site since Google’s Mobilegeddon. (You can run this Google test to check if your site is mobile friendly.) Optimising your website for mobile devices isn’t just a trend.[...]

 
    3 benefits of securing your corporate website  
“Not secure.” Seen that message next to a web address? (Hopefully, not on your website.) Google displays that label on sites that don’t use SSL certificates (or Secure Sockets Layer certificates). This digital certificate delivers secure, encrypted communications between your website and any browser used by your audience. It guards against hackers and identity thieves. […]  
    How to relate to investors through your website  
(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to educate investors about your company” — here.) Straight from the horse’s mouth. Nothing beats information directly from your company. Communication with shareholders is vital to the success and growth of your […]  
    Website design trends: bold and bright take centre stage  
2018 is emerging as one of the most adventurous years in web design. Just look around the Internet! See how vibrant colours and bold typefaces are stealing the web limelight. To be sure, your website is the anchor of your company’s online presence. It’s an invaluable resource. Always available to educate your audience and interact […]  
    How to educate investors about your company  
(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to create a mobile-friendly website for investors” — here.) How big is your industry? How will you generate profit? What makes your company a better investment compared to your competitors? These are […]  
    10 key factors for successful online investor relations  
Ever wondered what investors want online? They are not just looking for your company’s financial information. They want details on your business and your investment proposition. They want to know the latest happenings via your company news. As investors progress in their journey to become shareholders, they will seek facts and impressions from your organisation […]  
    When is it time for a new investor website?  
  Let’s be honest. You look at your website and you get disappointed. It looks old and out of date. It’s slow and unresponsive. It doesn’t represent your growing business at all. And it would give investors the wrong impression, wouldn’t it? Factors that may affect your site’s lifespan are related to changes in your […]  
    Introducing the Newsroom App – Manage your investor communications while on the go  
You won’t be needing a desktop for this. Nope. Not even a laptop. Because you can now send investors ASX announcements or company news from your phone or tablet through the IRM Newsroom App. Newsroom App enables you to instantly tap into Newsroom from your mobile devices. Perfect for staying connected with investors even when […]  
    How to create a mobile-friendly website for investors  
(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Have Quality Website Content for Investors” — here.) Ever opened a website on your smartphone and all you saw were jumbled words? Maybe the images were not aligned, and everything just […]  
    3 strategic features for your share prices and charts  
  Can you guess one of the most frequently visited pages on a corporate website? It’s the share prices and charts page. Website visit statistics from hundreds of companies show that this page is among the top 5 frequently visited pages. Yes, investors want to see your company’s share price. They enjoy a chart showing […]  
    Understanding the investor journey  
From not having a clue about your company to becoming one of your committed long-term shareholders who tells others about you. That’s how an ideal investor journey looks like when making investment decisions regarding your company. But it’s not such an easy process. There are several stages investors move through in their journey. Stages where […]  
    How to Have Quality Website Content for Investors  
(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Improve Your Website Navigation for Investors” — here.)   Here’s the truth. Your website is nothing without quality content. You can have awesome images, great videos and a responsive design. But […]  
    3 Easy Ways to Promote Your Social Media Accounts  
It’s all about engaging your investor audience with valuable content. You probably already know this or have heard it a few times before. That’s why you’ve made your debut into social media, just like other socially savvy businesses. You’ve started your company’s Twitter account or LinkedIn page. Maybe even Facebook page and YouTube channel.   […]  
    Effective Online Presence for Your Business  
Your website gives information about your company, like your products and services, corporate news and contact details, right? But what if your site can upgrade to an effective investor relations tool too? One that would provide you a whole online investor presence. Your online investor presence would focus on stakeholders and attract them to your website. […]  
    How to Improve Your Website Navigation for Investors  
(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Appeal to Investors through Your Website” — here.)   Hard to imagine life without handy GPS navigation devices. Don’t you agree? Google Maps. Car GPS screens. They’re just some tools that […]  
    How Companies Use Social Media to Reach Investors  
Social media is making an impact on Australian investment decisions. Information ASX-listed companies relay through social media can “unintentionally influence” investor decisions, according to a recent study by Victoria University’s Dr. Maria Prokofieva. In fact, more Australian businesses are now tapping into social media, Dr. Prokofieva noted in an ABC News article. Companies are catching […]  
    Communicate with Investors in 3 Quick Ways  
Investors today are more connected and more tech-savvy. They expect you to communicate more company updates regularly. And without delay. Thankfully, there are many online tools now to meet that need. In fact, with the right tools, communicating with investors can be such a breeze. Here are 3 quick ways to connect with them: 1. […]  
    5 Ways to Build Your Digital Media for Investors  
(This blog post was inspired by insights Peita Diamantidis shared at “Amplify Your News: Using Digital Media to Grow Your Investor Following,” a recent IR event presented by IRM and Computershare.)   Digital media can help you engage with your investor community and advance your business. Particularly if you’re an ASX-listed small cap company. This […]  
    How to Appeal to Investors through Your Website  
(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous post — “How to Attract Investors to Your Website” — here.)   When was the last time you bought a mobile phone or laptop? Remember going through a decision-making process before buying it? Like most consumers, you […]  
    Grow Your Investor Audience with Digital Media  
  What was the first thing you did when you woke up this morning? Checked your email? Twitter or Facebook? Digital media, a combination of technology and content, is so much a part of our daily lives. Whether or not we choose to tap into it first thing in the morning, we turn to it […]  
    Upgrade your Online IR Presence without the hassle: IRM Online IR Suggestions  
We guess you’re as passionate about your online investor relations presence as we are. Reaching investors online, at the touchpoints of their choosing and at the time they choose, is the main challenge of online IR activities. We’re happy to help with our suggestions, specifically tailored for you. Perhaps your email strategies need a lift, […]  
    How to Attract Investors to Your Website  
(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the next related post — “How to Appeal to Investors through Your Website” — here.) So you have your website all set up and running. All the necessary elements are there — design, imagery, style and key messages. All the […]  
    Setting up Links (URLs) in ASX Announcements  
Some guidance for writers of ASX Announcements Some readers of ASX Announcements containing links to web pages (or email addresses) have been frustrated with an apparent inconsistency in whether the links are clickable or not. This note provides some guidance on a way to include links in a PDF document so that they will (almost […]  
    Going public, then being public  
A few months after going public through an IPO or RTO, people responsible for investor relations learn how much effort is involved in being public. It’s probably harder to be public than it was to go public. No longer are you surrounded by experts – brokers, advisers, accountants, lawyers – who were there at all […]  
    Online Investor Presence  
From Investor Website to Online Investor Presence Everyone has a website, right? But does everyone have a consider online presence for investors? Whats the difference? A website is a place where you put stuff. Brochureware, directory information, news, reports, contact details. So that when people turn up at the site they might be able to […]  
    Investors are Customers too  
Investors are Customers, too. There’s a whole world of marketing experts focusing on helping businesses acquire new customers. There’s a whole world of investor relations people focusing on helping businesses acquire new investors. From the investors’ perspective, perhaps purchasing some shares is not much different to buying shoes, or a car? The Customer Journey A […]  
    Is your company website un-friendly?  
As mobile service providers improve their networks and mobile phone giants continue to push out new devices, customers are now browsing the web more from their smartphones and tablets rather than traditional computers. It is also becoming important for businesses to tailor-fit their websites to mobile users to increase and improve search engine ranking results. […]  
    The benefits of blogging for business  
In this post we will get to know what a blog is, what blogging for business could mean for your business, and how ASX listed company peers are blogging now.. First and foremost… A blog is an easy-to-use platform for connecting with and sharing relevant information with your audience. It is a simple direct communication […]  
    Success Factors for Online Investor Relations  
Understanding the key success factors for online investor relations will assist companies to make sure their online IR strategy is best helping investors move through their investor journey. In earlier posts in IRMatters, we discussed the Investor Journey, and the touchpoints investors use. Here we present a high level discussion of the success factors. If […]  
    Online Touchpoints in the Investor Journey  
Information and impressions gained at various online touchpoints is used by investors as they progress on their journey from identifying needs to becoming a shareholder that will recommend the stock to others. In an earlier post in IRMatters, we discussed the Investor Journey and how it is important for the IR communication strategy to understand […]  
    The Investor Journey – explored and explained  
Investors go through a buying process as they decide whether or not to invest in a particular company. This article explores the similarities between the investor journey and the consumer buying process and outlines our thinking on how to engage for better success. Consumers who are buying a product go through stages of engagement before […]  
    Martin Spry covers Online Investor Communication in Listed@ASX  
In the recently published summer edition of Listed@ASX magazine, IRM’s CEO, Martin Spry contributes thoughts on what makes an effective online IR communication strategy.  Key to success with online IR is understanding the investor journey – the stages investors progress through as they learn about, engage with and become shareholders in a listed company. The online communication […]  
    Are you ignoring a core part of your audience?  
English is now a minority language. To attract the large set of potential investors whose first language is not English, companies must not only reach them with news and investment propositions, but also express themselves in the language that those people prefer to use. Here Tim McKinnon, founder of ABN Newswire, poses the question –  […]  
    Online annual reports – three ideas for listed companies  
Here we look at the value in online reporting and the variety of online annual reports that IRM clients provide for their investors.   In our previous annual reporting posts, we provided some tips on how to best plan for the annual report process, and the important checks and balances to consider when creating reports. In today’s […]  
    Listed Entities Enhance their Online Presence to Improve Investor Communications, according to AIRA  
Earlier this year, the Australasian Investor Relations Association (AIRA) released the findings of a major survey it had conducted into online investor communications. Here, we cover some the survey highlights, with thanks to AIRA. The biennial AIRA Benchmarking Survey has revealed that 72% of companies are now either using social media or may do so in […]  
    #livewirelive investor forum with commentary from industry greats  
In June 2015, we managed to secure an invitation to an exclusive and entertaining investor forum, hosted by Livewire – a packed room of investors gathered to see industry experts engage in lively debate around various topical investment themes. Thanks to the Livewire team for allowing us to repost the video from the event, which […]  
    The easy way to upgrade to a smart corporate website  
More and more lately, we’re meeting companies that are having trouble keeping their investors updated in a timely manner. They have nice looking websites where something like WordPress is being used for content management. Mailchimp or Campaign Monitor sends ASX Announcements by email. The websites look ok, and have all the generalised tools behind them […]  
    Innovation, with a bit of help from Sydney’s TEDx 2015  
Brimming with inspiration from the recent TEDx talks in Sydney recently? Us too!  In case you missed the event, shared below are a couple of wrap-up articles that caught the eye of the IRM team. TEDx is the local variation of TED, the world-famous, not for profit speech series, devoted to spreading ideas.  Last Thursday, the Sydney TEDx event for 2015 was […]  
    Responsive design – why it’s important  
We live in a mobile, web enabled world. By the day, the number of people who are accessing websites using smart phones or tablets is increasing.  Watching this trend, good web developers sought to deliver a better experience for people using mobile devices, and “responsive web design” was born as a result. So what is responsive […]  
    We’ve packed up our servers and moved to AWS  
Once upon a time we had to own, configure, run, update and back up expensive servers in a complex hosting environment. As a Christmas present to itself and clients, in late 2014, IRM transformed its hosting environment: moving from the original complicated server setup, to a cloud based solution with Amazon Web Services. We are […]  
    Out with the O-ld, in with Dropbox for Business  
Late in 2014, the old O:\ drive, which was considered our trusty old, in-house file server was laid to rest, in favour of Dropbox for Business. While we remember O:\ drive fondly, we’ve not looked back as Dropbox has provided speed, efficiency and reliability at roughly the same cost as the energy bill for our […]  
    Top takeaways from the AIRA annual conference  
In late 2014, IRM attended the annual conference for the preeminent industry body for investor relations in Australia – the Australasian Investor Relations Association (AIRA.) Here, AIRA CEO, Ian Matheson summarises the key takeaways from the conference that IR people should know. Following the 2014 annual AIRA conference, Ian Matheson summarised the top nine takeaway […]  
    To the cloud!  
IRM critically examined its business support software and infrastructure in 2014, and made the decision to move to cloud-based services for a range of needs. In this IRMatters article, CEO Martin Spry discusses the positive impact the move has had on the business and provides some tips for companies considering making the move. To the […]  
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