Your website has great design. Rich content. Smooth navigation.

Awesome!

But is it effective?                       

Is it reaching your intended target audience? And are they engaging in it?

A way to find out is to measure your site. To see how it stacks up against current web standards and across peers.

It’s a journey. Not a destination.

Yes, that’s the process for any website. Yours included.

For as your company achieves milestones, so opportunities arise to show these developments within your site. Opportunities to improve and reshape your web page.

Take for example, a new company logo.

Expanding your business internationally?

Congratulations! Just goes to show how successful your company is.

You’ve got your website ready to show who you are and what your business is all about.

But wait a minute.

Will your new target audience be able to read and understand your site?

Investors want the news. Now.

It’s how they progress through their investor journey. They move from stranger to advocate, based on decisions triggered mainly by your company news.

That’s why you need to send investors your news wherever they are online. Whether it’s through your website, email, social media or news distribution channels.

Just do it straightaway. For better engagement with them.