Going public.

It’s more than just selling stock.

It’s a definitive sign of your company's success.

To be sure, you’ll undertake a massive effort in the process. It IS after all a significant event in your company’s life.

Merging with a company or acquiring another?

Good on you!

A mergers and acquisitions (M&A) activity is a great strategy for growth. As new entities emerge, a lot of things change. And a unified brand needs to be established to align with your new business strategy.

You may need to rename your company, create a new logo or to co-brand. In order to present a clear and consistent message to your clients and investors.

From an investor’s perspective, purchasing shares is not much different from buying shoes or a car.

Yes, investors are customers, too. They go through a buying process as they decide to spend their money.

Their buying process starts with their needs. Then it goes through a series of steps to an eventual decision. Parting with cash in return for shares. A process otherwise known as the investor journey.

Checking your mail. Managing your bank account. Chatting with colleagues across the globe.

Everything is online nowadays.

These tasks are just a few that can be done from the comfort of your office or while waiting for your train. All in a matter of seconds. All through the Web.

And when you’re running a business, it’s not enough to just have a website. More importantly, it needs to be mobile-friendly.