"If your business is not on the Internet, then your business will be out of business." - Bill Gates
That’s why you have a website, right? You understand this full well.
But how user-friendly is your site? Can your clients and investors find the information they need in three clicks?
There is no point in having a website that’s impressive and creative if your stakeholders and potential investors cannot use it. If they cannot navigate it to find important data they are searching for - what’s the use?