To attract and retain investors. That's what your investor website should be all about, right? Especially when you're launching your IPO.

But what details are important to headline first? 

A simple web design and a coherent story about your company is your goal. You’d want to highlight the information and features they want most from your website. Without overwhelming them with complex or irrelevant data.

Investors expect it. Whether your company is small or large, a start-up or well-established. Stakeholders take it as a given that you have a website. No matter what industry you are in.

After all, would you trust a business with no website?

Today’s tech-savvy investors assume your company has an online presence, including a website. In fact, without a website you would be considered less professional, causing investors to look elsewhere for their intended investments.