A better user experience. That’s what an interactive website offers your audience, such as clients and investors.
When your site is interactive, it engages users as they go through information displayed on your web pages. It’s just more enjoyable to use. So, it receives more traffic and gains all the benefits that come with it.
How is this best achieved?
By creatively adding interactivity in your website content to capture user-attention. Interactive maps, timelines and showcases are just some of the tools you can tap into to enrich interactivity.
Explore how these features can bring interactivity into your website. And get inspired with live examples of these tools on certain Australian company websites.
1. Add interactive maps
Interactive maps help your audience pinpoint your company’s locations, such as business offices or regional projects. Since the map is responsive, your project or office name would be highlighted when users hover their mouse over selected areas. Clicking on the specified spot would then provide further information on the location. Tap the images below to see examples from the websites of Cue Energy and Austbrokers.
Cue Energy (ASX:CUE) is an oil and gas exploration and production company with projects across Australia, New Zealand and Indonesia. The company’s interactive map on its website helps visitors easily find projects in each country. By clicking on pins on the map, users will see more description of each project, such as the status, location and activity of each exploration.
Austbrokers, a division of the AUB Group (ASX:AUB), has over 50 insurance brokerages across Australia. Through an interactive map, users can navigate their broker directory for the right contact to be found based on location. Aside from the use of pins, users can also type a suburb, postcode or company name into a field and search by text.
2. Include interactive timelines
Interactive timelines bring life to key milestones and corporate activities that have occurred in your business or project over a period of time. These timelines usually comprise a limited number of words, combined with pictures and/or video to vividly illustrate your various events. Click the images to see how Strandline Resources and LNG included timelines in their respective web pages.
Strandline Resources (ASX: STA) is a mining company focused on mineral exploration and development in Tanzania and Australia. It’s interactive timeline features vibrant images that show the company’s history from 2000, including its name change, acquisitions and project developments.
Liquefied Natural Gas (ASX:LNG) is a provider of mid-scale LNG liquefaction solutions. It’s interactive timeline highlights appointments of key officers, agreements and other milestones since the company was formed in 2002.
3. Incorporate interactive showcases
Interactive showcases display your company’s products, projects or explorations in a page, with options for users to engage with each feature. From the showcase, users can choose an item or venture and they’ll be directed to a page with more details and images describing it. Tap the images to have a look at how BWP Trust and Seymour Whyte each wove showcases into their websites.
BWP Trust (ASX:BWP) is a real estate investment trust investing in and managing commercial properties throughout Australia. Through the interactive showcase on its website, users can browse through available properties and simply click on the asset they’re interested in to learn more about it. A filter also allows them to narrow searches per state.
Seymour Whyte is an infrastructure, engineering and construction company in Australia. Its interactive showcase allows users to see different projects and select those they want to find more information about, like its description, duration or status. They can also choose which state or project status they want to focus on through the filter fields.
To put it plainly
Adding interactive maps, timelines and showcases are just some ways to enhance interactivity on your website. These tools visually represent a lot of data in an engaging way. Leading to a better experience for your investors, customers and other web users.
A little help on interactivity?
IRM can assist in bringing interactive maps, timelines or showcases onto your website. Feel free to chat us on +61 2 8705 5444 to discuss your needs. Or email us at firstname.lastname@example.org for your enquiries.
You can also visit our website for more information.