Your website is a major representation of your company. That’s why monitoring your site is a must to keep it well maintained and attractive, especially to investors.
Regularly checking your website for any concerns will get it updated and relevant. This will result in a strong site that will help your business grow as it drives traffic and strengthens your Google rankings.
So, how about reviewing your website at the start of the year? Just to make sure everything is working properly. What better time to bring things up to speed and evaluate for any changes you can work on.
Try a few of these 5 quick fixes that will get your website in the zone and continuously up to date.
1. Update your website content
Make your website up to date with your current information, this means both text and visuals. Your latest annual report or presentation is a gold mine you can tap for these freshest details about your business. Why not apply the great images and narratives in those assets into your site?
Perhaps start with your About page, which is one of the first pages investors check out to learn about your company. Though your organisation’s foundation story will be the same, you can refresh your account with the most recent progress you’ve made so far.
How about your Projects or Products page? Any new explorations or developments to add? Have you launched operations into a different market or country? These are all worth including in your site.
Go through each web page and put in your newest info, like awards, testimonials or media highlights you’ve gained most recently. Remove articles that are no longer correct or relevant. Outdated content will not likely be a good reflection on your venture.
Update your website with current information.
2. Proofread your pages
We’re all human and so typos are commonly made from time to time. But nothing is more unappealing than seeing grammatical mistakes on your website. That’s why proofreading your whole site is essential.
Begin with proofing your homepage, it’s the first page that greets investors and probably the most important. Check that all your content is spelled right and grammatically accurate. Then go over each section of your website to be certain all pages are spot-on as well.
It’s also a good idea to ask another person or two to proofread with you. Sometimes a fresh set of eyes have a quicker way of catching errors.
3. Consider your calls-to-action and forms
Calls-to-action (CTAs) are clickable buttons, images or lines of text in your site that prompt investors to take action, like “Read More” or “Subscribe”. They are great for creating more engagement on your website and directing stakeholders to more details.
Upgrade your CTAs to enhance prospects with investors. If you have new services or financial reports, promote them on your website through these handy tools. This will make it easy for them to learn about your company and what it offers.
While you’re at it, run through your web forms as well, such as your email subscription or Contact Us form. Are they still working properly, allowing successful sign-ups or submissions?
Proofread your website and confirm CTAs as well as forms.
4. Verify your links
Test links throughout your website to ensure they are still active and none are broken. You wouldn’t want a link to open to an error page, would you?
For instance, try out links to your ASX Announcements or share price information to ensure they’re directing to the right pages. How about links to videos in your Media Centre or to your social media accounts? See to it that all those are functioning smoothly so investors won’t be turned off with links that lead nowhere.
5. View your site on mobile
Investors are on mobile now more than ever. So, test your website in different screen sizes and devices to see if it displays correctly. Observe how it renders in portrait or landscape orientation on phones and tablets.
Certain website features may look off in different devices, even if your site’s design is responsive. Wouldn’t hurt to run through your web pages to double check how it delivers on mobile.
Verify your links and view your website on mobile.
From good to great
Regularly updating your website needs time and dedication. But it will all be worth it as your site stays well-maintained and attractive in providing accurate information for investors’ decisions. Start with updating your website content and proofreading your pages. Don’t forget to confirm your CTAs, verify your links and view your site on mobile. Be on your way to a better website today!
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Let us help with your website and investor communication needs, as we’ve supported over 200 ASX-listed companies here.
It’s easier than you think. Ring us on +61 2 8705 5444 or email firstname.lastname@example.org to get things underway.