Last year, we launched the new, custom built, corporate website for Bunnings Warehouse Property Trust (BWP), featuring a Property Finder which utilises one of HQi’s key features – our Showcase software. An overview of how it’s used is featured in today’s IRMatters post.
BWP Trust (ASX: BWP) is a real estate investment trust, that invests in and manages commercial properties throughout Australia.
The majority of BWP’s properties are large format retailing properties, in particular, Bunnings Warehouses, leased to Bunnings Group Limited (“Bunnings”) who is the leading retailer of home improvement and outdoor living products in Australia and New Zealand. They are also a major supplier to project builders, commercial trades people, and the housing industry.
The Brief
Along with an increase in traffic to www.bwptrust.com.au, BWP identified the need to refresh the look and feel of the site and improve its functionality in order to better serve clients and better engage with investors. One feature that was very important to BWP was the ability to showcase their property locations in an effective way, easily navigated by visitors to the site.
The Solution
IRM proposed enhancing the location finder capabilities of its HQi content management system so BWP could use the system to easily maintain details on each of its properties. The system was modified such that it would enable any client that needed a location finder or a way of showcasing activities in different locations, to maintain and control their location finders via a function in the back end of HQi. (Read more about the modifications and how the system works in HQi 4.2 post, here.)
Visitors to the BWP website are shown an interactive map which features the location of each property. The interactive map, sourced from Google Maps, enables the use of satellite images and street view where available from Google. Hovering over the location shows property details, and clicking on the location displays a web page with the full property details.
This is an example of how the feature appears on mobile devices:
Thanks BWP!
We are delighted with your new corporate web site and think it’s an excellent resource for your stakeholders. Thanks for the opportunity to work together on the project!
Thinking about a new corporate website?
If you’re thinking about a new investor centre or corporate web site, get in touch with Danny Hunt at IRM, who can discuss your needs. Reach Danny via email: danny.hunt@irmau.com or phone: +61 2 8233 6168, or see www.irmau.com for more detail.
Online Investor Engagement Specialists
