How to educate investors about your company

28-Mar-2018 by IRM

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to create a mobile-friendly website for investors” — here.)

How big is your industry?

How will you generate profit?

What makes your company a better investment compared to your competitors?

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10 key factors for successful online investor relations

21-Mar-2018 by IRM

Ever wondered what investors want online?

They are not just looking for your company’s financial information.

They want details on your business and your investment proposition. They want to know the latest happenings via your company news.

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When is it time for a new investor website?

14-Mar-2018 by IRM

Let’s be honest.

You look at your website and you get disappointed.

It looks old and out of date. It’s slow and unresponsive. It doesn’t represent your growing business at all. And it would give investors the wrong impression, wouldn’t it?

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Introducing the Newsroom App – Manage your investor communications while on the go

08-Mar-2018 by IRM

You won’t be needing a desktop for this.

Nope. Not even a laptop.

Because you can now send investors ASX announcements or company news from your phone or tablet through the IRM Newsroom App.

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How to create a mobile-friendly website for investors

28-Feb-2018 by IRM

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Have Quality Website Content for Investors” — here.)

Ever opened a website on your smartphone and all you saw were jumbled words?

Maybe the images were not aligned, and everything just looked distorted.

That’s what happens when a site isn’t mobile-friendly.

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3 strategic features for your share prices and charts

21-Feb-2018 by IRM

Can you guess one of the most frequently visited pages on a corporate website?

It’s the share prices and charts page.

Website visit statistics from hundreds of companies show that this page is among the top 5 frequently visited pages.

Yes, investors want to see your company’s share price. They enjoy a chart showing your recent performance too.

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Understanding the investor journey

14-Feb-2018 by IRM

From not having a clue about your company to becoming one of your committed long-term shareholders who tells others about you.

That’s how an ideal investor journey looks like when making investment decisions regarding your company.

But it’s not such an easy process. There are several stages investors move through in their journey. Stages where they learn and make evaluations as they progress along the way.

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How to Have Quality Website Content for Investors

24-Jan-2018 by IRM

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Improve Your Website Navigation for Investors” — here.)

Here’s the truth.

Your website is nothing without quality content.

You can have awesome images, great videos and a responsive design. But if your investor audience can’t find the info they want from your website, what’s the point?

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3 Easy Ways to Promote Your Social Media Accounts

10-Jan-2018 by IRM

It’s all about engaging your investor audience with valuable content. You probably already know this or have heard it a few times before.

That’s why you’ve made your debut into social media, just like other socially savvy businesses. You’ve started your company’s Twitter account or LinkedIn page. Maybe even Facebook page and YouTube channel.

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Effective Online Presence for Your Business

05-Jan-2018 by IRM

Your website gives information about your company, like your products and services, corporate news and contact details, right?

But what if your site can upgrade to an effective investor relations tool too? One that would provide you a whole online investor presence.

Your online investor presence would focus on stakeholders and attract them to your website. This would then encourage them to move to the next steps. To potentially become a committed shareholder.

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How to Improve Your Website Navigation for Investors

20-Dec-2017 by IRM

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Appeal to Investors through Your Website” — here.)

Hard to imagine life without handy GPS navigation devices. Don’t you agree?

Google Maps. Car GPS screens. They’re just some tools that make things easier when you’re getting around a new place. They save time. And enable you to reach your destination as quickly as possible.

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How Companies Use Social Media to Reach Investors

06-Dec-2017 by IRM

Social media is making an impact on Australian investment decisions.

Information ASX-listed companies relay through social media can “unintentionally influence” investor decisions, according to a recent study by Victoria University’s Dr. Maria Prokofieva.

In fact, more Australian businesses are now tapping into social media, Dr. Prokofieva noted in an ABC News article. Companies are catching the attention of stakeholders through this digital space. And as investors are engaged, companies are able to direct them to making positive investment decisions.

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Communicate with Investors in 3 Quick Ways

28-Nov-2017 by IRM

Investors today are more connected and more tech-savvy. They expect you to communicate more company updates regularly. And without delay.

Thankfully, there are many online tools now to meet that need. In fact, with the right tools, communicating with investors can be such a breeze. Here are 3 quick ways to connect with them.

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5 Ways to Build Your Digital Media for Investors

24-Nov-2017 by IRM

(This blog post was inspired by insights Peita Diamantidis shared at “Amplify Your News: Using Digital Media to Grow Your Investor Following,” a recent IR event presented by IRM and Computershare.)

Digital media can help you engage with your investor community and advance your business. Particularly if you’re an ASX-listed small cap company. This means of communication will provide you a unique opportunity for personal connection with your investor audience.

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How to Appeal to Investors through Your Website

22-Nov-2017 by IRM

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous post — “How to Attract Investors to Your Website” — here.)

When was the last time you bought a mobile phone or laptop? Remember going through a decision-making process before buying it?

Like most consumers, you didn’t immediately buy the first thing you saw, right? You must’ve Googled the product several times to study its features. Compared it to peers. Or maybe checked reviews. What were others saying about it?

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Grow Your Investor Audience with Digital Media

16-Nov-2017 by IRM

What was the first thing you did when you woke up this morning? Checked your email? Twitter or Facebook?

Digital media, a combination of technology and content, is so much a part of our daily lives. Whether or not we choose to tap into it first thing in the morning, we turn to it one way or another at some point during the day.

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Upgrade your Online IR Presence without the hassle: IRM Online IR Suggestions

03-Nov-2017 by IRM

We guess you’re as passionate about your online investor relations presence as we are. Reaching investors online, at the touchpoints of their choosing and at the time they choose, is the main challenge of online IR activities. We’re happy to help with our suggestions, specifically tailored for you.

Perhaps your email strategies need a lift, or your social media presence needs to work harder for you. Does your home page help people like you, get the key messages through, and “Sell” the first click?

Maybe your Investor Centre could use more pages? You’d want your current dividends or capital structure to stand out, right?

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How to Attract Investors to Your Website

18-Oct-2017 by IRM

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the next related post — “How to Appeal to Investors through Your Website” — here.)

So you have your website all set up and running. All the necessary elements are there — design, imagery, style and key messages. All the facts about your company and who’s running it. Your business summary and your investor proposition are in place. Got your latest news and reports. The works.

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Setting up Links (URLs) in ASX Announcements

25-Sep-2017 by IRM

Some readers of ASX Announcements containing links to web pages (or email addresses) have been frustrated with an apparent inconsistency in whether the links are clickable or not. This note provides some guidance on a way to include links in a PDF document so that they will (almost always) work on the recipients’ technology.

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Going public, then being public

16-Sep-2016 by IRM

A few months after going public through an IPO or RTO, people responsible for investor relations learn how much effort is involved in being public. It’s probably harder to be public than it was to go public.

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