Save time (and effort) on your investor communications

16-Nov-2018 by IRM
Save time on investor communications

There must be a better way to do things.

Investor relations have more pressing matters to attend to than getting tangled up in the nitty gritty of sending out announcements.

You know the drill.

The first task is posting on your website. Logging on to ASX Online. Waiting for confirmation from the Issuers Office. Making sure the announcement’s correct version is uploaded on the right pages of your website. Sometimes having to ask help from web support when your uploads fail to work.

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How to provide high quality online investor presence for your company

22-Oct-2018 by IRM
Quality online investor presence

Attracting investors is a real-time global competition. Conducted online. 24/7.

As investors make choices in their investor journey, the challenge is how to help each investor take that next step towards more engagement and investment with you. Not the competitor.

Perhaps you’ve heard about the 10 Success Factors for your online investor presence? Discover for yourself how you can achieve this kind of success, as simplified under four headings.

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Investor Relations and the art of selling shares

14-Sep-2018 by IRM
Investor relations and the art of selling shares

From an investor’s perspective, purchasing shares is not much different from buying shoes or a car.

Yes, investors are customers, too. They go through a buying process as they decide to spend their money.

Their buying process starts with their needs. Then it goes through a series of steps to an eventual decision. Parting with cash in return for shares. A process otherwise known as the investor journey.

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How the new CHESS Replacement System will impact listed companies and their investors

24-Aug-2018 by Antony Tolfts

In today’s IRMatters post, Antony Tolfts, listings director at Sydney Stock Exchange Limited, shares his thoughts on the CHESS replacement system's potential effect on your company as well as your investors.

There has been a great deal of anticipation around the CHESS replacement system, to date the focus has been on the technical makeup of the replacement system, but how do we think listed companies and their investors will be impacted by the change?

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The importance of your online investor presence

10-Aug-2018 by IRM
Online presence

First impressions count.

As investors start to learn more about your company, they will usually check you out online first.

This helps them subconsciously decide whether to take the next step. Or to simply move on to other opportunities.

And when investors seek more information about you online, they’ll choose their touchpoints.

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How to maintain your investor website without the hassle

26-Jul-2018 by IRM
Maintain your website

Some love and attention.

Yup! Your investor website needs those too!

This means you’ve got to do regular maintenance.

Come on now.

Don’t just build and forget your site. It’ll waste the hard work you put into creating that well-designed and engaging Web page.

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4 tips for a successful online IR [Infographic]

12-Jul-2018 by IRM

Want to attract and retain investors through your website?

It’s key to understand why they do what they do - or do not do.

Investors take a journey as they think about your company.

They move from stranger to advocate, through a series of stages. Using touchpoints of their choosing.

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How to measure your investor website’s effectiveness

29-Jun-2018 by IRM
Measure your website

Your website has great design. Rich content. Smooth navigation.

Awesome!

But is it effective?                       

Is it reaching your intended target audience? And are they engaging in it?

A way to find out is to measure your site. To see how it stacks up against current web standards and across peers.

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3 ways to improve your news delivery to investors  

08-Jun-2018 by IRM
News delivery

Investors want the news. Now.

It’s how they progress through their investor journey. They move from stranger to advocate, based on decisions triggered mainly by your company news.

That’s why you need to send investors your news wherever they are online. Whether it’s through your website, email, social media or news distribution channels.

Just do it straightaway. For better engagement with them.

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6 must-have elements for your IR website

25-May-2018 by IRM

It’s not just about making it look pretty.

There’s definitely more to it than that.

Your IR website is the most crucial resource for your investor networks. Both for those that currently own shares and for others that are considering buying.

They rely on your site far more than you might think. Using it to get news, financials and information. In real time.

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How to engage with investors using your website

16-May-2018 by IRM
Engage with investors

How would you like to have a strong investor confidence in your company?

Or an increased support for your strategy as well as your management and board?

Sounds nice, right?

Wouldn’t you want to have more significant feedback from investors? Insights that can be useful in running your company?

These are just some great perks of engaging with your investors.

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Why your investor website needs to be mobile friendly

09-May-2018 by IRM
Mobile-friendly website

It’s become urgent!

As more people use smartphones over desktop computers, NOW is the time to have a mobile-friendly website.

Especially if you still haven’t converted your site since Google’s Mobilegeddon. (You can run this Google test to check if your site is mobile friendly.)

Optimising your website for mobile devices isn’t just a trend. It’s not a nice-to-have feature but a need-to-have capability.

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3 benefits of securing your corporate website

02-May-2018 by IRM
Securing your website

“Not secure.”

Seen that message next to a web address? (Hopefully, not on your website.)

Google displays that label on sites that don’t use SSL certificates (or Secure Sockets Layer certificates).

This digital certificate delivers secure, encrypted communications between your website and any browser used by your audience.

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How to relate to investors through your website

26-Apr-2018 by IRM
Relating to investors

Straight from the horse’s mouth.

Nothing beats information directly from your company.

Communication with shareholders is vital to the success and growth of your organisation. It’s not just to meet an obligation under the ASX-listing rules.

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Website design trends: bold and bright take centre stage

18-Apr-2018 by IRM
Website design trends

2018 is emerging as one of the most adventurous years in web design.

Just look around the Internet! See how vibrant colours and bold typefaces are stealing the web limelight.

If you’re launching a new website or considering a revamp of your existing one, have a think through these present trends. These pointers are not just a matter of visual gratification. They’re sure to provide smooth functionality as well.

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How to educate investors about your company

28-Mar-2018 by IRM

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to create a mobile-friendly website for investors” — here.)

How big is your industry?

How will you generate profit?

What makes your company a better investment compared to your competitors?

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Introducing the Newsroom App – Manage your investor communications while on the go

08-Mar-2018 by IRM

You won’t be needing a desktop for this.

Nope. Not even a laptop.

Because you can now send investors ASX announcements or company news from your phone or tablet through the IRM Newsroom App.

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How to create a mobile-friendly website for investors

28-Feb-2018 by IRM

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Have Quality Website Content for Investors” — here.)

Ever opened a website on your smartphone and all you saw were jumbled words?

Maybe the images were not aligned, and everything just looked distorted.

That’s what happens when a site isn’t mobile-friendly.

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Understanding the investor journey

14-Feb-2018 by IRM

From not having a clue about your company to becoming one of your committed long-term shareholders who tells others about you.

That’s how an ideal investor journey looks like when making investment decisions regarding your company.

But it’s not such an easy process. There are several stages investors move through in their journey. Stages where they learn and make evaluations as they progress along the way.

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How to Have Quality Website Content for Investors

24-Jan-2018 by IRM

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Improve Your Website Navigation for Investors” — here.)

Here’s the truth.

Your website is nothing without quality content.

You can have awesome images, great videos and a responsive design. But if your investor audience can’t find the info they want from your website, what’s the point?

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