Perhaps investors are institutions, funds, companies, super funds? That's how they show on share registers, right?
But organisations, as such, can't actually make investment decisions. Only the people in those organisations can make decisions.
Investors are, first and foremost, people.
They may be constrained by a particular mandate, but within that, they will all behave like people. A large part of a human's decision making process is logical, so your company results or numbers that fit with their mandate are important. But the rest of their behaviour is emotional.Read More