How online interactive reports can help your business

21-Jul-2020 by IRM
Online interactive reports

Snapshots at a point in time.

Your reports are dated documents prepared to communicate your status.

Whether it's your prospectus, annual report or sustainability report, these summaries deliver messages that stand through time. Locked into the format of the report.

Like any Australian listed company, you publish your reports, presentations and newsletters as ASX Announcements, an entirely online media. Exactly why a strong online presence is needed to fulfil this information need.

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Allegiance Coal forges new websites for investors and local community

20-Jul-2020 by IRM
Allegiance website

Every website’s purpose it to reach its audience. This is key, particularly if the site is targeting investors for your company.

Connecting with investors is not an option but a requirement to succeed in your business. Because drawing investors into your website would increase their engagement, and later on their involvement as shareholders.

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Mincor Resources website advances with modern features

20-Jul-2020 by IRM
Mincor website

It takes you only milliseconds to form a first impression about a person. The same is true for websites.

Website visitors’ first impressions on your business are almost 95% web design. That’s why a modern web design is important. Not just for the look and feel of your site, but also for its functionality.

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Online touchpoints move investors in their journey - and so what?

14-Jul-2020 by Martin Spry
Online touchpoints

Investors are going through a journey with you. They are in different stages in the process of finding you, liking you, buying, and selling your shares.

How do you engage with them to help them make progress in their investor journey? Through your news.

Your news is probably the trigger investors need to move from one stage of the journey to the next.

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3 quick tips to leverage your website for AGMs

07-Jul-2020 by IRM
AGM tips

What’s usually the only time during the year when your shareholders and executives interact?

You guessed it! Your annual general meetings (AGMs).

Now getting to be more virtual, these mandatory meetings are a means of building stronger and more engaged relationships with your shareholders. Your AGMs also offer investors valuable information that’s extremely useful for their investment decision-making process.

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Stages of the Investor Journey - and so what?

06-Jul-2020 by Martin Spry
Stages of the Investor Journey

As people progress through stages of not knowing about you, knowing about you, deciding to buy, buying shares and then selling their shares... that's what is called a journey - the Investor Journey.

People take this journey through the process of finding you, liking you, buying, and selling your shares. Current, potential and past investors are simply people at different stages of their investor journey. Each person's journey is different and personal. 

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Sihayo Gold stands out with new website

03-Jul-2020 by IRM
Sihayo Gold website

Resource industries are known to be slow in catching on to modern technology. Just look at the out-dated websites of many mining and exploration companies. Others do not even have their own websites in today’s tech-savvy world.

That is not always the case though.

Some exploration companies are not settling for any old website. They are blazing a trail in their industries with websites that are professionally designed and mobile-friendly too. Serving as an inspiration to their peers.

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Red 5 website now rigged for progress

29-Jun-2020 by IRM
Red 5 website

It’s not that you don’t have a website. Sure, you do! It’s just that it no longer reflects your burgeoning business. Unlike your growing company, your website is stuck at being clunky and outdated, with lacking functionality.

Your website should be able to support your business as it grows. That means it can be quickly updated, easily managed and that communications, particularly with investors, will go unhampered. After all, your website is the front door to your business.

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ASM website conveys growth strategy

22-Jun-2020 by IRM
ASM website

A shot of adrenaline into any business is always a great idea, particularly through spinoffs.

If you’re a newly created spinoff company, operating on your own means pursuing independent growth, right? You’re exercising newfound agility and attracting new opportunities. All these efforts that need to be communicated well to your stakeholders, particularly your investment community.

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How to deliver your ASX Announcements immediately via IRM Newsroom

19-Jun-2020 by IRM
Newsroom delivers immediately

There are not enough hours in the day.

Life as an investor relations person is busy and stressful. There are so many things to achieve in the annual calendar. All the work that goes into planning, then reaching corporate milestones, arranging and delivering investor presentations, creation of ASX announcements and reports, driving media engagement, managing a range of stakeholder groups, and so much more.

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Reading the minds of Investors - and so what?

19-Jun-2020 by Martin Spry
Reading investors

In an earlier blog post, we identified investors as people -- they behave emotionally as well as rationally. We looked at ways to help them LIKE your company and SELL the first click. 

Now, let's think more about the details of who your investors are. Who are these people you need to connect with, and what is in their mind?

In the consumer world, marketers understand the concept of a "customer journey," the stages consumers go through to buy a product. If we think about the stages of buying shoes, here's how it could look like:

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BotsGas website charts course for IPO

10-Jun-2020 by IRM
BotsGas website

Attracting investors means having a powerful online presence. It means having a professional website that connects with investors, particularly if you're heading for an IPO.

A brilliant website will show investors that you are a serious contender for their investments. Your site should be well-designed as it provides quality content to focus on investors’ needs. It should also work smoothly on any platform they choose to use, whether mobile devices or desktops.

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How to complete your Annual Report without the hassle

03-Jun-2020 by IRM
Annual report without hassle

An annual report is a snapshot of your company... a summary that shows your financial picture, market share and outlook for the future.

However, preparing your annual report can be a daunting task, even more so in our "new normal". You’ll have to compile financial data, gather reports from management, craft your corporate message, among many other steps leading to a final copy that’s distributed to stakeholders. The struggle is real!

Thankfully, there are ways to make things easier for you. Like these 3 stress-buster tips for preparing your annual report:

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Saracen Mineral takes pride in new website

03-Jun-2020 by IRM
Saracen website

Is your website outdated with limited functionality and just simply hard to handle?

With today’s technology, there is no stopping you from having a website you can be proud of. One that clearly defines your brand and reflects your company.

When you have the right setup, your website can be something you can boast about. It would communicate well with your investors and customers, while working responsively on desktop and mobile devices. Those are just some brilliant features to begin with.

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Who are these people we call investors - and so what?

22-May-2020 by Martin Spry
Who are investors

Perhaps investors are institutions, funds, companies, super funds? That's how they show on share registers, right?

But organisations, as such, can't actually make investment decisions. Only the people in those organisations can make decisions. 

Investors are, first and foremost, people.

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Business Storytelling: A smart way to engage investors

05-May-2020 by Marlin Matouk
Business storytelling

Stories are powerful. They create a picture in our minds to delight, inspire and motivate.

You have seen this happen in the movies and tv series you have watched. You have experienced it in the books and news articles you have read. Even in the conversations you have had.

Stories are all around us. Even in the business world.

But have you heard about storytelling your business?

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Phoslock website highlights virtual AGM

05-May-2020 by IRM
Phoslock AGM page

Hosting an annual general meeting (AGM) is quite a challenge in our current COVID-19 situation.

Traditional in-person shareholder meetings are no longer feasible. What with restrictions on large-group meetings and travel. Not to mention investor concerns about social distancing and joining large gatherings.

Thankfully, technology today enables companies to hold virtual AGMs. So that requirements are still met, information is presented to shareholders and their questions answered.

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Manuka Resources unveils new website

30-Apr-2020 by IRM
Manuka website

Your website is the backbone of your company's online presence. It serves as an information hub where you can direct investors who want to know more about your business.

Much like consumers, investors go online to seek information about your company before they buy into it. That's why your website needs to clearly present details for investors to learn what your business is all about. As investors know more about your organisation, they will be able to make smarter investment decisions.

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KKR Credit Income Fund website reinforces IPO

17-Apr-2020 by IRM
KKR website

Your company is getting listed. Understandably, there’s a flurry of tasks to complete before your initial public offering (IPO).

But is your website all set for your IPO too?

Getting your website IPO ready is crucial in creating awareness about your business. It’s a game changer in converting prospects into investors.

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IRM COVID-19 Offer: Emerge from the crisis in great shape

30-Mar-2020 by IRM
COVID offer

Grab the IRM COVID-19 Offer and emerge from the crisis in great shape to attract investors!

When this is all over – and it will, investors will be critical in their choices of investments. They will choose to invest in companies that they trust, those who look like they improved even during this uncertain times and the ones who made efforts to keep them informed.

How to step up your game?

Enhance your corporate look. Optimise your corporate or investor website. Boost your investor communication.

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