Perhaps investors are institutions, funds, companies, super funds? That's how they show on share registers, right?

But organisations, as such, can't actually make investment decisions. Only the people in those organisations can make decisions. 

Investors are, first and foremost, people.

Stories are powerful. They create a picture in our minds to delight, inspire and motivate.

You have seen this happen in the movies and tv series you have watched. You have experienced it in the books and news articles you have read. Even in the conversations you have had.

Stories are all around us. Even in the business world.

But have you heard about storytelling your business?

Hosting an annual general meeting (AGM) is quite a challenge in our current COVID-19 situation.

Traditional in-person shareholder meetings are no longer feasible. What with restrictions on large-group meetings and travel. Not to mention investor concerns about social distancing and joining large gatherings.

Thankfully, technology today enables companies to hold virtual AGMs. So that requirements are still met, information is presented to shareholders and their questions answered.

Your website is the backbone of your company's online presence. It serves as an information hub where you can direct investors who want to know more about your business.

Much like consumers, investors go online to seek information about your company before they buy into it. That's why your website needs to clearly present details for investors to learn what your business is all about. As investors know more about your organisation, they will be able to make smarter investment decisions.

Your company is getting listed. Understandably, there’s a flurry of tasks to complete before your initial public offering (IPO).

But is your website all set for your IPO too?

Getting your website IPO ready is crucial in creating awareness about your business. It’s a game changer in converting prospects into investors.

Grab the IRM COVID-19 Offer and emerge from the crisis in great shape to attract investors!

When this is all over – and it will, investors will be critical in their choices of investments. They will choose to invest in companies that they trust, those who look like they improved even during this uncertain times and the ones who made efforts to keep them informed.

How to step up your game?

Enhance your corporate look. Optimise your corporate or investor website. Boost your investor communication.

You are probably over hearing about the COVID-19 crisis. But now is not the time to isolate yourselves from your investors. Now more than ever, your investors need to know it is business as usual or best as it can be in these trying circumstances.

Whether you are drilling for a resource, waiting for results on a study you recently completed or you are working tirelessly on a joint venture, now is not the time to stop the news flow.

Now is the time your investors will have the time to read your announcements, especially if they are working from home or are self-isolating. Right at this minute, they are crawling through your website and catching up on what you are doing.

Your apps, iOS or Android mobile operating system regularly update to work more efficiently. Thanks to the continuously evolving technology in this tech savvy world.

As well as that, HQi, your website’s content management system (CMS), constantly upgrades to make your site run smoothly for your investor relations (IR) needs.

HQi’s new features include stats and charts to help you analyse and tweak your email communications. Expanded functions cover your website’s image upload, contact form submission, among other capabilities.

Your Annual Report deadlines are just around the corner.

Thankfully, you’ve got it all covered -- the figures and the statements. Details of your activities, financial results and strategies. Well… almost.

You just need a better way to present your report and achievements over the past year.

No, not the old boring Word file PDF, please.

To attract and retain investors. That's what your investor website should be all about, right? Especially when you're launching your IPO.

But what details are important to headline first? 

A simple web design and a coherent story about your company is your goal. You’d want to highlight the information and features they want most from your website. Without overwhelming them with complex or irrelevant data.

Investors expect it. Whether your company is small or large, a start-up or well-established. Stakeholders take it as a given that you have a website. No matter what industry you are in.

After all, would you trust a business with no website?

Today’s tech-savvy investors assume your company has an online presence, including a website. In fact, without a website you would be considered less professional, causing investors to look elsewhere for their intended investments.

Read about 10 elements to check on your website so you can improve its SEO capabilities.

You’re happy with the running of your website but has the focus changed on a new aspect of your company or you need to feature a project prominently on your homepage?

Then it’s time to refresh your website with a makeover and update elements to improve user experience for investors.

The beauty of a smart website’s content management system (CMS) running your website is that you can tweak pages without affecting your site’s overall design. It’s easy to add features for your latest products/services or highlight newest business endeavours without the need to overhaul the entire site.

When investors find your website, do they immediately know it's the right one they've been searching for?

Or would they need to sift through your web pages just to understand what your company is all about? (Uh-oh.)

That’s why it’s not only important for your website to be visually appealing. It should also be easy to navigate, providing information investors seek.

Do you want an easy way to connect with conference delegates? Then this one is for you!

IRM have partnered with Vertical Events in aiming to add more value to companies and speakers with a service called Keep In Touch. This service enables conference speakers to connect with attendees by email during and after a Vertical Events conference.

Most recently, IRM rolled out the Keep In Touch service at the RIU Good Oil Conference September 2019 in Perth. Eleven selected speaker companies participated in this initial trial run and their ASX Announcements were emailed to 592 delegates/investors from the first day of the conference and 6 weeks thereafter.

Are you in the process of an Initial Public Offering (IPO) or fundraising?

Perhaps you’re pursuing a Merger & Acquisition (M&A) or a strategic partnership?

You’ll need a data room to house important documents for your specific transaction. No, not a physical data room that’s inconvenient and time consuming, given its limitations. We’re talking about a virtual data room that all parties involved can safely access from anywhere in the world.

"If your business is not on the Internet, then your business will be out of business." - Bill Gates

That’s why you have a website, right? You understand this full well.

But how user-friendly is your site? Can your clients and investors find the information they need in three clicks?

There is no point in having a website that’s impressive and creative if your stakeholders and potential investors cannot use it. If they cannot navigate it to find important data they are searching for - what’s the use?

Investors frequent company websites as part of their research process. In search of a better class of information about the business they’re interested in.

Investors of all types (private, institutional, etc.) as well as other stakeholders consider a company’s investment story through its site. They want to size up the organisation’s business model and performance, among other key facets.

How does your website measure up? Does it communicate your corporate story the best way it can?

Shareholder value.

It’s the value stockholders enjoy as owners of a company’s shares. The company delivers this value to its shareholders based on its capability to sustain and grow profits over time.

For ASX-listed companies, the duty to maximize shareholder value rests on the shoulders of corporate directors and management. They must have the best interest of stakeholders in mind and be efficient decision makers to increase shareholder value.

It’s not enough to just have a website. These days, people are way more tech-savvy and choosy about sites they visit.

When clients and investors look into your website, what do they see? A stale site with outdated information on your company? Or a website offering fresh and engaging content about your business?