Introducing… Aconex’s new investor centre

The challenge

In late 2014, provider of a leading cloud collaboration platform for the global construction industry, Aconex (ASX: ACX) successfully closed their Initial Public Offering (IPO) and listed on the Australian Securities Exchange.

The company required an investor centre that would go live on the same day and time that the new stock code was hitting the listings board at the ASX.

The strategy

Since the Aconex corporate website at www.aconex.com was messaged for more of a customer audience, the company decided to keep the Investor Centre fairly separate, with messaging designed specifically for the investor group. While the content on the two sites is quite different, they still fit together well.

The objective of the project was to develop an IR site that would meet investor information requirements. It needed to fit well with the corporate website (at www.aconex.com.au). The investor centre was specifically messaged for the investor audience, adding to the content focused more on general corporate information and the customer audience on the corporate site.

Tod Bottari, Senior Director, Global Communications and Investor Relations at Aconex commented, “We worked closely with Danny, Ben and their team on multiple design iterations that were intended to map the IR site closely to the corporate site, while giving it a distinct look and feel.”

Like the corporate website, and many newer websites, the Aconex Investor Centre was built to fit the full screen on desktop computers, and included responsive design for mobile smartphone and tablet devices.

Since Aconex works on massive global projects which have impressive imagery, we were able to adapt many of the project images for the Investor Centre. We think it looks very modern and fresh!

The results

On listing day, while the bell was ringing, we worked to integrate the full, listed company Investor Centre into the corporate site, via the inclusion of a drop down within the Company tab, in an unobtrusive location, above the main navigation bar.

Since we had been in close communication during the lead-up, the process occurred without interruption and at the time on which ACX went live on the board at the ASX!

Aconex ringing the bell. Image courtesy of Twitter @mobz

Congratulations to Aconex on a successful listing! We genuinely appreciate the opportunity to work together and hope that investors enjoy using the investor centre on all devices.

If you are considering an IPO or moving through the listing process and would like to discuss your corporate website requirements, please contact Danny Hunt, Client Relations Manager, on T: +61 2 8705 5444 or via danny.hunt@irmau.com.