Investors expect it. Whether your company is small or large, a start-up or well-established. Stakeholders take it as a given that you have a website. No matter what industry you are in.
After all, would you trust a business with no website?
Today’s tech-savvy investors assume your company has an online presence, including a website. In fact, without a website you would be considered less professional, causing investors to look elsewhere for their intended investments.
Stakeholders visit your website for information, expecting immediate gratification once they find your home page. This means within seconds of landing on your site, investors should be able to catch who you are, what you do and how to contact you.
Sounds simple? Well, communicating with investors shouldn’t be complicated at all, especially for publicly listed companies.
To illustrate this point, go over to the new website of MCB Resources here. MCB Resources (ASX:KLH) is focused on discovering and developing copper and gold resources on the island of Bougainville, Papua New Guinea.
Click on MCB’s corporate pages highlighting details that set MCB apart from other resource companies. It’s where you will easily find their company overview, strategy, as well as board and management bios, mentioning leaders’ expertise and years of experience.
Browse through the website’s projects section and you will quickly learn about MCB’s current focus on the Tore Joint Venture and building of shareholder value by targeting areas of likely copper-gold resource potential. MCB is committed to the development of sustainable working relationships with indigenous peoples with whom the company is engaged in relation to its projects.
In search of MCB’s key investor info? Its Investor Centre provides a robust array with its ASX announcements, reports, even share prices and charts. No need to leave the website to find these essentials from the ASX or other third-party sources.
Best of all, MCB can easily amend the website with its latest news and simultaneously email these updates to investors and subscribers. A nifty way to keep its investor community in the loop.
MCB’s website was created through the HQi content management system and Newsroom news delivery tool of IRM, online investor communications specialists. IRM were delighted to work with MCB on empowering their online investor presence.
Are you a start-up aspiring to create your own website? Perhaps you are a well-established company that just needs a website refresh? Help is just an email away: clientrelations@irmau.com. Better yet, call us today on +61 2 8705 5444 so we can get a head start.
Online Investor Engagement Specialists
