Has a website ever required you to give your email address so you can download a document or register for an event?

I actually saw this on an IPO site days ago. The website required people to provide their email address before getting through to download the prospectus. And my immediate reaction was, "Yeah, great idea. Get lots of email addresses. Why didn't we think of that?"

With today’s digital-first environment, investors have high expectations for online access to information. As you can probably tell, this digital acceleration is largely fueled by remote work in the new normal.

Undoubtedly, investors are using online content more than ever before. In fact, 73% of investors depend on digital tools for communications, according to a recent research.

As your company prepares for growth, you would want a website you can manage on your own. So, you can communicate with investors and keep them up to date, as you focus on business development.

You would need a site that lets you easily upload news or provide downloadable documents for stakeholders. A platform where you can effortlessly publish announcements, add links to your text and insert images or videos. One you can conveniently work with, without requiring web development skills.

Your website is the influential medium to portray your company’s brand identity. It is where your brand effectively demonstrates to investors that your organisation is trustworthy and reliable. Paving the way to their first impression of your business.

As your website carries your brand, so it has the power to grow your business. Your branded site will not only enable you to be recognised, but it will also set you apart from your competition. It will establish value for your company as it resonates with your investor audience.

In this constantly evolving digital world, web standards change each year. So, if your website is several years old, it’s probably outdated now in looks and functionality.

Most likely, your website’s code is far behind. This delays its loading speed on devices and makes it incompatible with latest browsers. Consequently, a lack of tech updates is a bit of a downer.

Do you find the need for your website to communicate to separate audiences, like clients and investors? Consider having a unique site for each group as an effective way to serve your different audiences.

Creating a specialised website for each audience would make more sense as it would provide content that targets their specific needs. Each site would give a customised digital experience as users browse pages that are tailor fit for them.

One of the ultimate marks of a company’s success is to go public. That’s why when you’re shooting for an initial public offering, you’ll be putting effort into your IPO to ensure a rewarding process. You know that a well-executed plan takes foresight and careful preparation to meet regulatory requirements.

However, such diligence to go public doesn’t end when your company gets listed. On the contrary, your endeavours should continue even more so once you operate as a publicly traded entity. Why waste the goodwill you’ve established during your IPO, right?

Gunning for an IPO means getting a website ready for your compliance and communication needs. In fact, making your ASX debut should include a website launch to get your story to investors, well in advance of your IPO.

Your investor website plays an important role in your communications strategy as you prepare to go public. Your site will not only serve to share your story and post financial data. It will also meet requirements to publish your prospectus and key information at the right timings.

Does your website feel modern and striking enough to impress investors?

As the face of your company, your site is the go-to place for stakeholders to learn more about your brand as well as your product or service. You cannot afford to have a clunky looking website that doesn't deliver a clear message, right?

As Australia’s IPO market sees one of its strongest years, things don't look like it’s slowing down just yet. Upcoming IPO lists show a host of companies eyeing the ASX for much-needed capital.

With stiff competition to attract investors, your company cannot afford to miss having a website well in advance of your IPO. Your site will be vital in delivering all important information as stakeholders research about your business.

Are you blogging about your business? It’s a simple yet powerful move to share relevant information with your stakeholders in a way that engages them.

A business blog is like a digital journal about your company that’s written for your investor community. It’s an excellent strategy to increase your organisation’s visibility online as it provides insights about your industry and answers questions shareholders may have.

Investors know what they want. They search your website to look into a current or potential investment. They go to your site with a set of expectations on what to find when they get there.

That’s why it’s important to organise your website with clarity as you present information. It would make things significantly easier for investors to research investments when you provide a coherent story about your business. Well-defined content paired with design that centers on investor needs will allow a smooth user experience for them.

In the current digital-first environment, having a website you can regularly update is essential. This online shift accelerated by the pandemic has caused investors to have high expectations on digital access to information.

As everyone switches to digital, you cannot afford to be left behind like other businesses that stand still, waiting for things to go back to normal, right? Has your company adapted your communication strategies to match the new digital-first standards of investor audiences?

As IPOs continue momentum in the global market, soon-to-be-listed companies are preparing their websites in full swing. After all, they are gearing up to play in the big league.

On the home front, ASX IPO candidates are setting up their websites to meet regulatory requirements for when they become a publicly traded company. Their websites are likewise getting fitted out to fulfill expectations of investors.

Investors are discriminating about investing to ensure a positive return on their ventures. Most go online searching for information about a business before they even weigh in on an investment.

Your website is the face of your company and the go-to place for investors to understand more about your business, especially if you’re a startup. It’s a crucial strategy to demonstrate your credibility to stakeholders.

Certain stages in your company’s life can lead to the formation of a subsidiary. Perhaps you’re pursuing new avenues that are different from your current operations. Or you’re launching a specific venture in another state or country.

Whatever reason for growing your footprint, creating a website for your subsidiary is one of the next steps to take once your unit gets underway.

When your company moves beyond the vision of its forerunners, rebranding is the way to go. Choosing a different name for your business is critical as it advances to new levels.

But rebranding is much more than changing your company name and logo. When executed well, a rebrand can competitively position your business in the marketplace.

Having an online presence can make or break your business, especially if you’re a start-up or spin-off. Your website is a way to stand out among competitors and draw interest from investors.

Even if you don’t have all information ready yet, a simple web page is sure to create a good impression and increase your organisation's credibility. Your online presence will give a head start while you prepare to list and launch your full website.

Amid lockdowns and pandemic concerns this earnings season, companies and investors continue to adopt the digital shift to virtual and hybrid annual general meetings (AGMs).

Though in-person meetings have been possible in some states with less restrictions, businesses still need to be prepared for unexpected changes.

In the corporate world, successful companies don’t just run the business. They’re also expected to maintain communications with investors as their organisation grows.

Keeping investors in the loop is a smart move that leads to substantial results. It strengthens the bond with stakeholders and unlocks opportunities to draw in more funding.