When your company moves beyond the vision of its forerunners, rebranding is the way to go. Choosing a different name for your business is critical as it advances to new levels.
But rebranding is much more than changing your company name and logo. When executed well, a rebrand can competitively position your business in the marketplace.
A good rebrand communicates the evolution of your organisation as it establishes credibility with investors. This shift transforms the way your company presents itself to stakeholders in every channel, including your website.
Take the Summit Gold website for example. Summit is a gold exploration and development company with the high-grade Mt Kare Gold/Silver project in the Western highlands of Papua New Guinea (PNG).
Formerly known as IndoChine Mining, Summit recently adopted the new name to better reflect its main venture, which is mining in PNG. To make way for a smooth transition, this new website was created in time for the latest brand’s introduction to investors.
Summit's website has the versatility to be viewed on any mobile or desktop device.
Upon reaching Summit’s website, its home page welcomes you with its well-designed layout and colours that distinguish the company’s brand. From here, you’ll easily spot quick links to Summit’s newest ASX announcements, annual report and “why invest” section.
Want to check out Summit’s organisation and leadership team? Head on to its About Us segment and you’ll find ample details on the company overview as well as board of directors page.
If it’s Summit’s project you want to know about, its Project section provides heaps of facts and figures. It even has an image gallery that offers vivid pictures of its operations and team working on site.
For investor information, a wealth of data is accessible through Summit’s Investors section. All ASX announcements and annual reports are housed here, including a handy fact sheet for quick reference.
Summit's website was crafted through IRM’s HQi content management system. IRM was pleased to team up with Summit in laying down its online investor presence.
Explore other websites we’ve custom-built here for ASX-listed companies like yours. Best yet, reach us on +61 2 8705 5444 or firstname.lastname@example.org for a demo.