How does your investor website deliver information to stakeholders? In a snap or a roundabout way?
Investors can get lost in your site if they can’t find the right information they seek. They reach your website to consider a potential investment in your business but may end up leaving it because of poor navigation. (Uh oh!)
But all that can be avoided through excellent navigation on your website.
Smart navigation on your site will work as a map that guides investors to easily find the web pages they want to get to. Maybe it’s your share price information page, ASX announcements section or annual reports archive. Whatever the page they want to access, they’ll certainly locate it with clever navigation on your website.
Speaking of smooth navigation, have you seen Tesserent’s latest investor website? Definitely makes a case worth checking out.
Tesserent (ASX: TNT) is Australia's largest ASX-listed cybersecurity company. Its entire business is focused on providing end-to-end cybersecurity to ensure business continuity and peace of mind for clients.
Previously, Tesserent’s investor website was part of their retail site and was confusing to navigate for shareholders. With its new investor site, stakeholders now experience effortless navigation as they browse its web pages - no matter what device are used.
Tesserent's investor website functions fluidly on any screen size and orientation.
Tesserent’s investor website runs efficiently because its visually appealing design is responsive on desktop and mobile. Providing quick access to the company’s latest share price info, announcements, presentations and other key investor data.
This newly launched website boasts of a strong Investor Centre, where facts and figures are simply within reach to their stakeholders. Complete with investor information, such as its “Why invest?” section, share price chart, financial reports, AGM details.
Likewise, Tesserent’s investor website serves as an anchor for its online investor communications as company updates are promptly posted on the site and emailed to investors, as needed. Its Twitter feed and links to social media accounts are also prominent on the website.
Tesserent’s investor website was powered up through IRM’s HQi content management system and Newsroom news delivery app. IRM was pleased to partner with Tesserent in reinforcing its online investor presence.
Looking for some inspiration for your website? Check out our portfolio, with a variety of websites for a range of industries.
Feel free to contact us on +61 2 8705 5444 or clientrelations@irmau.com so we can chat about your website requirements.
Online Investor Engagement Specialists
