Is your company having trouble keeping investors updated in a timely manner?
Perhaps you have a nice looking website, where something like WordPress is used for content management, while Mailchimp or Campaign Monitor sends ASX Announcements by email. Your site seems okay and it has all the generalised tools behind it. It's really cheap. But it’s labour intensive to keep your pages up to date.
In fact, your investor relations team or company secretary finds it hard to make your website look right. They often have to rely on technical people or web developers to make changes. They have to become design and content experts themselves, specifying things in minute detail, and checking and correcting them afterwards.
With the immediacy of news from ASX Announcements, investors want and expect your site to be updated immediately. But when corporate activities are ongoing, your IR folks are just too busy to get to doing those site updates straight away. Your website then fails to reflect your very latest position, just when investors want to see it.
Seems your website is not turning out as it should be for a professional corporate site. When software options become difficult to manage, your website quickly goes from being an active communicator to a management issue.
But wait. All is not lost.
Ever heard of site migration? It's moving your website to a better more manageable software that will power your site.
If your existing website design and content is mainly okay, but it's hard to keep it up to date for technology reasons, a site migration can turn things around. Your website will be run by a more user-friendly platform, like IRM's HQi content management system and Newsroom news delivery app. IRM can take usually all the content from your existing site and migrate it to HQi. It’s easy stuff.
HQi will provide an easier way to manage your website.
You'll experience ease of management and automation that you didn't get from your website's previous clunky CMS. Your IR team and not-so-techy staff will keep the website up to date and fresh, quickly and reliably. You'll see an improved quality on your website as well as time savings on managing it. Definitely value-adds for your business.
Why is life so different?
The IRM product suite has many features that have been specifically designed to support ASX listed (and dual listed) companies with specialist investor relations functions.
Once migrated, your corporate site will be supported by the power of the HQi content management system. You will be able to edit pages, add new pages, restructure the navigation, provide share price data, news feeds and so much more. As easily as updating a Word document.
HQi maintains the overall website style with your changes. No more strange looking fonts and colours in the extra content you just added. It also protects you from mistakes, with authorise, review and go back options. An audit trail of changes gives you good governance as well.
In addition, the Newsroom news delivery app works well with HQi. Newsroom automatically updates your website immediately once ASX announcements are released, permits multiple views of selected announcements on the site, and sends an alert to investors through a variety of channels (email and social media). It all just happens, and companies love it. Investors can get an instant reminder and see your very latest news, just as soon as it has happened.
Newsroom will deliver your news to investors without delay.
Then there’s the technology proofing. New browsers, faster computers, smarter investor information tools, better service models. IRM just does all of this for you. Future proofing is part of the service.
If you think it worthwhile, you can also get a “re-skin” at the same time. This will freshen up and modernise your website's look and feel, incorporate some new design techniques, add some investor-focused features, ensure the site is fully responsive (i.e., works on all devices), and update the images. All these while keeping the messages and content just the same.
A great advantage of this approach is that the migration project doesn’t need to take much of your time. When IRM focuses just on a migration, its a low impact sport for you.
The migration and re-skin project is swift and simple. When it’s done, you have the power of HQi to future-proof your corporate site for many years to come.
Migrate today - it's easy
Make the decision to migrate your site and you’ll end up with a shiny new corporate website or investor centre.
You will have a first class, high functioning, fully responsive website with IRM Newsroom integration and many other investor features. Your site will have a refreshed look and feel, which works across the full range of mobile devices, powered by a suite of smart IR tools.
Discuss a migration
To discuss migrating your site and check out IRM’s specialist IR tools, contact us on +61 2 8705 5444 or firstname.lastname@example.org.
Your website will be up and running in no time. With a set of investor-friendly productivity-increasing functions to boot.
Editor's Note: This post was originally published in June 2015 and has been updated for accuracy and comprehensiveness.