IR thoughts

16-Nov-2018

There must be a better way to do things. Investor relations have more pressing matters to attend to than getting tangled up in the nitty gritty of sending out announcements. You know the drill. The first task is posting on your website. Logging on to ASX Online. Waiting for confirmation from the Issuers Office. Making sure the announcement’s [...]

22-Oct-2018

Attracting investors is a real-time global competition. Conducted online. 24/7. As investors make choices in their investor journey, the challenge is how to help each investor take that next step towards more engagement and investment with you. Not the competitor. Perhaps you’ve heard about the 10 Success Factors for your online investor presence? Discover for yourself [...]

12-Oct-2018

Snapshots at a point in time. Your reports are dated documents prepared to communicate your status. Whether it's your prospectus, annual report or sustainability report, these summaries deliver messages that stand through time. Locked into the format of the report. Like any Australian listed company, you publish your reports, presentations and newsletters as ASX Announcements, an entirely online [...]

14-Sep-2018

From an investor’s perspective, purchasing shares is not much different from buying shoes or a car. Yes, investors are customers, too. They go through a buying process as they decide to spend their money. Their buying process starts with their needs. Then it goes through a series of steps to an eventual decision. Parting with cash [...]

24-Aug-2018

There has been a great deal of anticipation around the CHESS replacement system, to date the focus has been on the technical makeup of the replacement system, but how do we think listed companies and their investors will be impacted by the change? Today, the matching of share buy and sell orders (trading) completes near immediately [...]

10-Aug-2018

First impressions count. As investors start to learn more about your company, they will usually check you out online first. This helps them subconsciously decide whether to take the next step. Or to simply move on to other opportunities. And when investors seek more information about you online, they’ll choose their touchpoints. A great investor website is [...]

26-Jul-2018

Some love and attention. Yup! Your investor website needs those too! This means you’ve got to do regular maintenance. Come on now. Don’t just build and forget your site. It’ll waste the hard work you put into creating that well-designed and engaging Web page. The last thing you want is for investors to visit your page and see [...]

12-Jul-2018

Want to attract and retain investors through your website? It’s key to understand why they do what they do - or do not do. Investors take a journey as they think about your company. They move from stranger to advocate, through a series of stages. Using touchpoints of their choosing. Touchpoints are points of contact with [...]

29-Jun-2018

Your website has great design. Rich content. Smooth navigation. Awesome! But is it effective? Is it reaching your intended target audience? And are they engaging in it? A way to find out is to measure your site. To see how it stacks up against current web standards and across peers. Start with the analytics and SEO results [...]

8-Jun-2018

Investors want the news. Now. It’s how they progress through their investor journey. They move from stranger to advocate, based on decisions triggered mainly by your company news. That’s why you need to send investors your news wherever they are online. Whether it’s through your website, email, social media [...]