IR thoughts

22-Aug-2016
From Investor Website to Online Investor Presence Everyone has a website, right? But does everyone have a consider online presence for investors? Whats the difference? A website is a place where you put stuff. Brochureware, directory information, news, reports, contact details. So that when people turn up at the site they might be able to […]
26-Jul-2016
Investors are Customers, too. There’s a whole world of marketing experts focusing on helping businesses acquire new customers. There’s a whole world of investor relations people focusing on helping businesses acquire new investors. From the investors’ perspective, perhaps purchasing some shares is not much different to buying shoes, or a car? The Customer Journey A […]
7-Jun-2016
As mobile service providers improve their networks and mobile phone giants continue to push out new devices, customers are now browsing the web more from their smartphones and tablets rather than traditional computers. It is also becoming important for businesses to tailor-fit their websites to mobile users to increase and improve search engine ranking results. […]
1-Jun-2016

In this post we will get to know what a blog is, what blogging for business could mean for your business, and how ASX listed company peers are blogging now.. First and foremost… A blog is an easy-to-use platform for connecting with and sharing relevant information with your audience. It is a simple direct communication […]

22-Mar-2016
Understanding the key success factors for online investor relations will assist companies to make sure their online IR strategy is best helping investors move through their investor journey. In earlier posts in IRMatters, we discussed the Investor Journey, and the touchpoints investors use. Here we present a high level discussion of the success factors. If […]
22-Mar-2016
Information and impressions gained at various online touchpoints is used by investors as they progress on their journey from identifying needs to becoming a shareholder that will recommend the stock to others. In an earlier post in IRMatters, we discussed the Investor Journey and how it is important for the IR communication strategy to understand […]
22-Mar-2016
Investors go through a buying process as they decide whether or not to invest in a particular company. This article explores the similarities between the investor journey and the consumer buying process and outlines our thinking on how to engage for better success. Consumers who are buying a product go through stages of engagement before […]
15-Dec-2015

In the recently published summer edition of Listed@ASX magazine, IRM’s CEO, Martin Spry contributes thoughts on what makes an effective online IR communication strategy.  Key to success with online IR is understanding the investor journey – the stages investors progress through as they learn about, engage with and become shareholders in a listed company. The online communication […]

26-Nov-2015

English is now a minority language. To attract the large set of potential investors whose first language is not English, companies must not only reach them with news and investment propositions, but also express themselves in the language that those people prefer to use. Here Tim McKinnon, founder of ABN Newswire, poses the question –  […]

27-Aug-2015
Here we look at the value in online reporting and the variety of online annual reports that IRM clients provide for their investors.   In our previous annual reporting posts, we provided some tips on how to best plan for the annual report process, and the important checks and balances to consider when creating reports. In today’s […]