Intelligent Audience Insight
Use analytics and reporting to constantly improve your website
Analytics and reporting is the best way to assess the content on your website to see what is working, what's not, where your traffic is coming from and which search terms visitors are using to find your site. Having this information allows you to modify your site over time to ensure it speaks to your audience.
Using Google Analytics as a backbone, IRM provides clients with regular analytics reports to outline how their audience is using the investor website. Our reports are broken down into understandable and actionable insights to help continually improve your website.