Australian Potash Limited (ASX:APC) rolled out a brand-new website to enhance its online investor presence.

The minerals exploration company picked out its colours, content and images for the full website powered by HQi, IRM’s proprietary content management system. Essential info about the company, its board and management team are well presented in the site. Its many projects are detailed, with vibrant photos laid out in an image gallery.

IRM and Plus Connect (ASX:ACU) worked together to launch the latest webpage of the Australian company that offers online betting and social gaming products. The online gaming company hand-picked its colours, images and content for the website that aims to support investor relations. Through the well-designed site, the company highlighted a wide range of key information about its business, its board of directors, management team and partners, among other things.

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the next related post — “How to Appeal to Investors through Your Website” — here.)

So you have your website all set up and running. All the necessary elements are there — design, imagery, style and key messages. All the facts about your company and who’s running it. Your business summary and your investor proposition are in place. Got your latest news and reports. The works.

IRM unveiled investor-focused websites for Seymour Whyte Limited (ASX:SWL) and its two divisions. The infrastructure, engineering and construction firm holds a group portfolio that consists of Seymour Whyte Constructions and Rob Carr Pty Ltd, its civil and utilities infrastructure divisions, respectively.

When was the last time you connected with your investors? Communicating with shareholders is undeniably a vital element of a well-managed ASX-listed company. And a corporate blog is a simple yet direct channel you can use to meet this communication need.

A company blog is a user-friendly platform that empowers a business to engage with the investor community, including current and potential stockholders. Think of it as a short thoughtful letter that contains timely and relevant information to your stakeholders. It’s also a reliable source of data where venture capitalists and angel investors can consider a prospective investment in your business.