Having an online presence can make or break your business, especially if you’re a start-up or spin-off. Your website is a way to stand out among competitors and draw interest from investors.

Even if you don’t have all information ready yet, a simple web page is sure to create a good impression and increase your organisation's credibility. Your online presence will give a head start while you prepare to list and launch your full website.

Amid lockdowns and pandemic concerns this earnings season, companies and investors continue to adopt the digital shift to virtual and hybrid annual general meetings (AGMs).

Though in-person meetings have been possible in some states with less restrictions, businesses still need to be prepared for unexpected changes.

In the corporate world, successful companies don’t just run the business. They’re also expected to maintain communications with investors as their organisation grows.

Keeping investors in the loop is a smart move that leads to substantial results. It strengthens the bond with stakeholders and unlocks opportunities to draw in more funding.

Now more than ever before, investors are tapping online sources for information - thanks to the new normal. The investment community is showing a dramatic increase in web-based content consumption.

With remote work pushing digital acceleration, stakeholders are now more dependent on cyberspace for trading decisions. Email newsletters, LinkedIn and YouTube are just some of the popular investor touchpoints for data.

Giving your website a refresh is one of the best things you can do for your business. Updating your site is important and should not be underestimated – especially in today’s highly competitive online world.

With investors now more often online, your website’s look and functionality need to keep pace with the times. Regular content updates will also promote your business, attract more investors, and help your company grow. More so if your venture is expanding.