Investors are not always rational in assessing their investment decisions.

In the early part of their journey, some investors would not be decided on specific facts to look for about your company. And by looking at your website’s design, imagery and key messages, they will be guided emotionally about how they feel about your business.

Other investors, however, will just want facts, facts and facts. “Just show me the numbers!”

The power of the web.

You know this well enough. That's why your company has its own website.

It's not just developing the right website though. It’s also about maintaining the site for your business.

Your website needs to be regularly updated to echo your company's identity and business values in the online world. It doesn't have to be complicated for it to establish awareness and trust for investors. It just needs to provide the latest information that gives a significant impact. So, investors keep coming back to your site.

Is your business an unlisted public company?

Chances are you have many of the same investor communication needs as listed companies.

For instance, your shareholders also need to reference your corporate information. So they can be reassured about your investment proposition. And be able to support your successive funding rounds.

A great website is the ideal way to communicate well with your investors. This includes the broader group of people who have invested or might invest, or might influence investors.

Your website is the authority for investors.

It’s the source of all the information they need.

But investors don’t get to visit your website every day. That’s why your site needs to attract them when there’s news about your company. Or when there’s something they want to seek out.

Luckily, there are various ways to enhance your website without having to do a complete overhaul. Sometimes a supplementary device is all you need to boost your site’s efficiencies.

Going public.

It’s more than just selling stock.

It’s a definitive sign of your company's success.

To be sure, you’ll undertake a massive effort in the process. It IS after all a significant event in your company’s life.

Merging with a company or acquiring another?

Good on you!

A mergers and acquisitions (M&A) activity is a great strategy for growth. As new entities emerge, a lot of things change. And a unified brand needs to be established to align with your new business strategy.

You may need to rename your company, create a new logo or to co-brand. In order to present a clear and consistent message to your clients and investors.

Checking your mail. Managing your bank account. Chatting with colleagues across the globe.

Everything is online nowadays.

These tasks are just a few that can be done from the comfort of your office or while waiting for your train. All in a matter of seconds. All through the Web.

And when you’re running a business, it’s not enough to just have a website. More importantly, it needs to be mobile-friendly.

Attention grabbers.

That's what videos are. 

It's because videos instantly strike a chord with audiences. You've seen how this works on YouTube, Facebook and other social media platforms with videos.

No doubt, videos have a way of captivating people. It works wonders on websites too.

Triumphs over adversities.

Significant achievements.

Moments of inspiration.

These are just some milestones that have shaped your organisation. And perhaps you may be so used to these events that you've missed out on how they have marked your company’s evolution.

It can be a lot easier.

Meaning, you won’t have to start from scratch when you’re updating your website. Even for a rebrand.

As long as your content management system can handle the changes. Effecting your new name and logo won’t be any trouble at all.

Especially if you have an expert support team to help you with the modifications on your design and content. You won’t need to handle all the techy stuff of URLs, domain and what nots.

Are you attracting top talent for your company?

If you want the job done well, if you want results delivered, you’ve got to hire the right personnel.

Sure, job ads, social media and word of mouth are helpful ways to draw in applicants. But these efforts only direct job seekers to your company’s website. (Yes, they should.)

And without a careers section in your site, how will you spark the interest of potential staff? If your careers page isn’t inviting, how will they be moved to apply?

Keeping up with the times?

Or just effecting a change in company strategy?

A rebrand of your business can be a result of different factors. Perhaps you’re expanding into new markets. Or diversifying the kind of products or service you offer.

Whatever your reasons, it’s imperative that your new brand be reflected on your website and all other forms of communications.

It’s a journey. Not a destination.

Yes, that’s the process for any website. Yours included.

For as your company achieves milestones, so opportunities arise to show these developments within your site. Opportunities to improve and reshape your web page.

Take for example, a new company logo.

Expanding your business internationally?

Congratulations! Just goes to show how successful your company is.

You’ve got your website ready to show who you are and what your business is all about.

But wait a minute.

Will your new target audience be able to read and understand your site?

It's like putting on a cool suit. Or getting a snappy haircut.

That's how a redesign can perk up your website.

It will make it more up-to-date and visually appealing to investors.

And renovating your site not only improves the way you present content. It enhances your investor audience’s experience to better serve their needs.

When was the last time you communicated with investors?

Have you told them the milestones you’ve achieved since your last update?

Perhaps you’ve created more products. Or developed new partnerships.

Maybe you’ve hit your earnings targets. Or raised funds.

Your investor community would like to hear about all these accomplishments in your business.

Well-designed. User-friendly. Responsive.

That's how clients and investors expect your website to be.

You can't just have any site if you want the needs of your audience and business to be met.

Your website must be attractive, easily navigable and engaging.

Rebranding.

Many companies will do it at some point. For various reasons.

Particularly when its vision has expanded beyond its initial goals.

Perhaps you’re considering one too for your company?

Is your corporate website secure?

Most often, your website is your initial contact with customers and investors. And these critical business relationships can be compromised if your site isn’t safe.

A safe website provides a sense of security for your audience when they go through your pages. As your site becomes trusted, they won’t worry about signing up in forms or engaging in other activities there.

A corporate website is vital in today’s digital business age.

Not having a site means losing business and investors to your competitors that have such online presence.

An online presence will not only enable customers to quickly find your products or services. It will also help potential investors, business partners and employees to easily learn about your company.