Send Invitations and Reminders
You will want to send email invitations to your email subscribers or a subset of them. You may also wish to add a new email subscriber list of people who aren't in your website email alerts list and keep them separate. All possible with IRM Events’ Email Address database manager and subscriber group manager.
Set up any number of invitation email templates. Check with test emails to your test group.
You will also want to promote your event on your social media channels. Organise your posts to link directly to your Event Detail page to collect the registrations from those channels.