Investors are not always rational in assessing their investment decisions.

In the early part of their journey, some investors would not be decided on specific facts to look for about your company. And by looking at your website’s design, imagery and key messages, they will be guided emotionally about how they feel about your business.

Other investors, however, will just want facts, facts and facts. “Just show me the numbers!”

The power of the web.

You know this well enough. That's why your company has its own website.

It's not just developing the right website though. It’s also about maintaining the site for your business.

Your website needs to be regularly updated to echo your company's identity and business values in the online world. It doesn't have to be complicated for it to establish awareness and trust for investors. It just needs to provide the latest information that gives a significant impact. So, investors keep coming back to your site.

Your website is the authority for investors.

It’s the source of all the information they need.

But investors don’t get to visit your website every day. That’s why your site needs to attract them when there’s news about your company. Or when there’s something they want to seek out.

Luckily, there are various ways to enhance your website without having to do a complete overhaul. Sometimes a supplementary device is all you need to boost your site’s efficiencies.

Checking your mail. Managing your bank account. Chatting with colleagues across the globe.

Everything is online nowadays.

These tasks are just a few that can be done from the comfort of your office or while waiting for your train. All in a matter of seconds. All through the Web.

And when you’re running a business, it’s not enough to just have a website. More importantly, it needs to be mobile-friendly.

Triumphs over adversities.

Significant achievements.

Moments of inspiration.

These are just some milestones that have shaped your organisation. And perhaps you may be so used to these events that you've missed out on how they have marked your company’s evolution.

It can be a lot easier.

Meaning, you won’t have to start from scratch when you’re updating your website. Even for a rebrand.

As long as your content management system can handle the changes. Effecting your new name and logo won’t be any trouble at all.

Especially if you have an expert support team to help you with the modifications on your design and content. You won’t need to handle all the techy stuff of URLs, domain and what nots.

Keeping up with the times?

Or just effecting a change in company strategy?

A rebrand of your business can be a result of different factors. Perhaps you’re expanding into new markets. Or diversifying the kind of products or service you offer.

Whatever your reasons, it’s imperative that your new brand be reflected on your website and all other forms of communications.

It’s a journey. Not a destination.

Yes, that’s the process for any website. Yours included.

For as your company achieves milestones, so opportunities arise to show these developments within your site. Opportunities to improve and reshape your web page.

Take for example, a new company logo.

Expanding your business internationally?

Congratulations! Just goes to show how successful your company is.

You’ve got your website ready to show who you are and what your business is all about.

But wait a minute.

Will your new target audience be able to read and understand your site?

Rebranding.

Many companies will do it at some point. For various reasons.

Particularly when its vision has expanded beyond its initial goals.

Perhaps you’re considering one too for your company?

A corporate website is vital in today’s digital business age.

Not having a site means losing business and investors to your competitors that have such online presence.

An online presence will not only enable customers to quickly find your products or services. It will also help potential investors, business partners and employees to easily learn about your company.

It’s never too late to switch. Especially if it’s for the better.

Accelerate Resources Limited (ASX: AX8) didn’t shy away from moving to a more suitable website when it realised its former one was outdated.

Accelerate pursues investment opportunities in Australian cobalt copper and gold exploration projects. Being a recently listed company, its efforts were focused on fully engaging with investors.

The bell has rung. And you’re no longer an unlisted company.

Will your investors see you as an amateur new IPO or a full scale ASX-listed company from Day 1?

Carawine Resources Limited (ASX:CWX) was able to manage that transition with a professional online investor presence throughout the process. The exploration company has settled into being a listed company with a primary focus to explore for, and ultimately develop mineral deposits within Australia.

There’s always room for improvement. Especially in a corporate website.

That’s not only because your company is growing. It’s also because you want to keep delivering a great user experience for your audience through your site.

And wouldn’t it be neat if these enhancements were more manageable to implement? Without a long wait for the upgrades to be carried out?

That feeling when you walk into an impressive corporate headquarters.

It’s not just the minimalist or no-nonsense look of the office. It’s the professional vibe that makes you want to do business with the company.

Much like how a well-designed website works. Once you enter its home page, you’d want to explore the rest of the site to see how you can engage with the establishment.

Nowadays, more investors research the Web for businesses they’re looking into.

That’s why companies have websites that not only cater to consumers or clients. They also create webpages that address investor needs. Where their company can provide information and gain the credibility investors seek.

To strengthen its online presence, Alkane Resources Ltd recently launched a website with the help of IRM. Alkane is an ASX and OTCQX (US) listed multi-commodity mining and exploration company. Its projects and operations are located in the Central West of New South Wales, eastern Australia.

It’s not just getting a new look.

A website redesign is about directing more visitors to your site. Expanding your reach. Tweaking your audience interactions. So they’ll engage more in your business.

As your business grows, so refreshing your site is inevitable. You’d have to bring it up to date with your current goals and milestones achieved, right? You’d need to showcase how your company continues to progress since you first launched or last updated your website.

Investors and other stakeholders usually check out websites of companies they want to investment in. After all, corporate sites are expected to be a company’s best source of information.

Imagine when a website isn’t adequately designed or isn’t functioning as well as it could. Understandably, investors’ interest in that company would likely diminish.

Growth. Expansion. That’s always good news.

You’d want everyone to be updated with these advancements, wouldn’t you? Especially your stakeholders. And what better way to do this than through a supportive website.

Here’s how Australian biotech Noxopharm Ltd. was able to quickly launch a site for its new subsidiary.

Things change. Yes, even business names.

It’s a healthy sign of dynamism as the company heads into a new direction.

That’s why it’s great to have a content management system that’s supportive of your website and company’s progress.