In an earlier blog post, we identified investors as people -- they behave emotionally as well as rationally. We looked at ways to help them LIKE your company and SELL the first click. 

Now, let's think more about the details of who your investors are. Who are these people you need to connect with, and what is in their mind?

In the consumer world, marketers understand the concept of a "customer journey," the stages consumers go through to buy a product. If we think about the stages of buying shoes, here's how it could look like:

The SSX is a Tier One licensed stock exchange in Australia that provides a fresh, flexible alternative for companies seeking opportunities for growth only listings can bring.

The SSX is passionate about furthering financial market education and continues to be an advocate for lifelong learning for every member of staff. As a group, our teams continuously develop their thinking through formal education and professional memberships.

An annual report is a snapshot of your company... a summary that shows your financial picture, market share and outlook for the future.

However, preparing your annual report can be a daunting task, even more so in our "new normal". You’ll have to compile financial data, gather reports from management, craft your corporate message, among many other steps leading to a final copy that’s distributed to stakeholders. The struggle is real!

Thankfully, there are ways to make things easier for you. Like these 3 stress-buster tips for preparing your annual report:

Perhaps investors are institutions, funds, companies, super funds? That's how they show on share registers, right?

But organisations, as such, can't actually make investment decisions. Only the people in those organisations can make decisions. 

Investors are, first and foremost, people.

Stories are powerful. They create a picture in our minds to delight, inspire and motivate.

You have seen this happen in the movies and tv series you have watched. You have experienced it in the books and news articles you have read. Even in the conversations you have had.

Stories are all around us. Even in the business world.

But have you heard about storytelling your business?

Grab the IRM COVID-19 Offer and emerge from the crisis in great shape to attract investors!

When this is all over – and it will, investors will be critical in their choices of investments. They will choose to invest in companies that they trust, those who look like they improved even during this uncertain times and the ones who made efforts to keep them informed.

How to step up your game?

Enhance your corporate look. Optimise your corporate or investor website. Boost your investor communication.

You are probably over hearing about the COVID-19 crisis. But now is not the time to isolate yourselves from your investors. Now more than ever, your investors need to know it is business as usual or best as it can be in these trying circumstances.

Whether you are drilling for a resource, waiting for results on a study you recently completed or you are working tirelessly on a joint venture, now is not the time to stop the news flow.

Now is the time your investors will have the time to read your announcements, especially if they are working from home or are self-isolating. Right at this minute, they are crawling through your website and catching up on what you are doing.

Your Annual Report deadlines are just around the corner.

Thankfully, you’ve got it all covered -- the figures and the statements. Details of your activities, financial results and strategies. Well… almost.

You just need a better way to present your report and achievements over the past year.

No, not the old boring Word file PDF, please.

Read about 10 elements to check on your website so you can improve its SEO capabilities.

Do you want an easy way to connect with conference delegates? Then this one is for you!

IRM have partnered with Vertical Events in aiming to add more value to companies and speakers with a service called Keep In Touch. This service enables conference speakers to connect with attendees by email during and after a Vertical Events conference.

Most recently, IRM rolled out the Keep In Touch service at the RIU Good Oil Conference September 2019 in Perth. Eleven selected speaker companies participated in this initial trial run and their ASX Announcements were emailed to 592 delegates/investors from the first day of the conference and 6 weeks thereafter.

Are you in the process of an Initial Public Offering (IPO) or fundraising?

Perhaps you’re pursuing a Merger & Acquisition (M&A) or a strategic partnership?

You’ll need a data room to house important documents for your specific transaction. No, not a physical data room that’s inconvenient and time consuming, given its limitations. We’re talking about a virtual data room that all parties involved can safely access from anywhere in the world.

More than 300 new ideas for online investors relations to over 50 companies. How awesome is that?

What a brilliant way to close out our recent series of seminars on "5 New Ideas for Better Online Engagement with Investors" this year! And a big THANK YOU goes to all those who joined our sessions in Sydney, Perth, Melbourne and Brisbane from March to July! In fact, we’re shouting out to the more than 100 attendees since the seminars began in November 2018.

If you’re serious about improving your investor relations. If you want your online IR to be a game-changer. Then a trusted advisor is what you need.

A trusted advisor has the business acumen to help you navigate IR challenges and enhance your investor communications. After all, he has the experience and the subject matter expertise to be trusted to advise you well.

You’ll need one who’s a veteran on ASX-listed companies. He’ll know the ins and outs of online IR like the back of his hand.

They came. They saw. They conquered.

More companies took on fresh concepts to improve investor communications at IRM’s recently launched seminar, "5 New Ideas for Better Online Engagement with Investors".

In March and April, IRM CEO Martin Spry led discussions in the “5 New Ideas” exclusive sessions for ASX-listed companies. The exchanges centred on latest ideas for online investor relations (IR) that businesses consider advantageous. Dynamic interactions where other IRM clients and advisers shared insights as well.

Not all investor presentations are created equal.

If you want to stand out, your presentation should be the kind that attracts investors’ attention. One that clearly communicates your company’s value. Because investors are happier to invest in companies they like and which they feel are professional in their business.

Your presentation should get investors excited about your company. So, they’ll be sold on committing capital into your business.

Investor relations. You're an expert already, of course! But what if you could be even better?

What if you could have 5 NEW ideas for your online investor communications? Fresh ideas you haven't thought of before?

Now that's a challenge! One that we're prepared to take on with you at our seminar series this year.

IRM is launching "5 New Ideas for Better Online Engagement with Investors" this March in several states. Boutique events offering small group sessions with ASX-listed peers.

Put yourself in their shoes.

Investors, after all, are human too. Just like you.

They know what facts they want when they research about your business. They want to find specific information immediately once they get to your website.

So, if you want to draw them into your site, you’ve got to give them what they want. The right content.

As an ASX-listed company, you're continually marketing your shares to a largely unknown audience of potential investors mainly through an online process, worldwide.

It’s a daily competition. It’s a worldwide online competition. And there are plenty of other choices for investors.

But if you do this job better and more consistently than other companies, you will likely achieve more interest in your stock. The more competition for your stock, the better your share price.

IRM CEO Martin Spry has been talking to leaders of ASX-listed companies about their online investor presence for 15 years. Hundreds of companies. Just recently, he completed a national series of small group sessions, “5 New Ideas for Better Online Engagement with Investors,” where he delivered over 200 useful ideas to more than 30 companies. IRMatters caught up with Martin to find out more about the boutique breakfast events. Following are some highlights of his insights from the recently concluded venture.

There must be a better way to do things.

Investor relations have more pressing matters to attend to than getting tangled up in the nitty gritty of sending out announcements.

You know the drill.

The first task is posting on your website. Logging on to ASX Online. Waiting for confirmation from the Issuers Office. Making sure the announcement’s correct version is uploaded on the right pages of your website. Sometimes having to ask help from web support when your uploads fail to work.