Investors are not always rational in assessing their investment decisions.

In the early part of their journey, some investors would not be decided on specific facts to look for about your company. And by looking at your website’s design, imagery and key messages, they will be guided emotionally about how they feel about your business.

Other investors, however, will just want facts, facts and facts. “Just show me the numbers!”

There must be a better way to do things.

Investor relations have more pressing matters to attend to than getting tangled up in the nitty gritty of sending out announcements.

You know the drill.

The first task is posting on your website. Logging on to ASX Online. Waiting for confirmation from the Issuers Office. Making sure the announcement’s correct version is uploaded on the right pages of your website. Sometimes having to ask help from web support when your uploads fail to work.

The power of the web.

You know this well enough. That's why your company has its own website.

It's not just developing the right website though. It’s also about maintaining the site for your business.

Your website needs to be regularly updated to echo your company's identity and business values in the online world. It doesn't have to be complicated for it to establish awareness and trust for investors. It just needs to provide the latest information that gives a significant impact. So, investors keep coming back to your site.

Attracting investors is a real-time global competition. Conducted online. 24/7.

As investors make choices in their investor journey, the challenge is how to help each investor take that next step towards more engagement and investment with you. Not the competitor.

Perhaps you’ve heard about the 10 Success Factors for your online investor presence? Discover for yourself how you can achieve this kind of success, as simplified under four headings.

Your website is the authority for investors.

It’s the source of all the information they need.

But investors don’t get to visit your website every day. That’s why your site needs to attract them when there’s news about your company. Or when there’s something they want to seek out.

Luckily, there are various ways to enhance your website without having to do a complete overhaul. Sometimes a supplementary device is all you need to boost your site’s efficiencies.

From an investor’s perspective, purchasing shares is not much different from buying shoes or a car.

Yes, investors are customers, too. They go through a buying process as they decide to spend their money.

Their buying process starts with their needs. Then it goes through a series of steps to an eventual decision. Parting with cash in return for shares. A process otherwise known as the investor journey.

Checking your mail. Managing your bank account. Chatting with colleagues across the globe.

Everything is online nowadays.

These tasks are just a few that can be done from the comfort of your office or while waiting for your train. All in a matter of seconds. All through the Web.

And when you’re running a business, it’s not enough to just have a website. More importantly, it needs to be mobile-friendly.

Triumphs over adversities.

Significant achievements.

Moments of inspiration.

These are just some milestones that have shaped your organisation. And perhaps you may be so used to these events that you've missed out on how they have marked your company’s evolution.

First impressions count.

As investors start to learn more about your company, they will usually check you out online first.

This helps them subconsciously decide whether to take the next step. Or to simply move on to other opportunities.

And when investors seek more information about you online, they’ll choose their touchpoints.

It can be a lot easier.

Meaning, you won’t have to start from scratch when you’re updating your website. Even for a rebrand.

As long as your content management system can handle the changes. Effecting your new name and logo won’t be any trouble at all.

Especially if you have an expert support team to help you with the modifications on your design and content. You won’t need to handle all the techy stuff of URLs, domain and what nots.

HQi continually upgrades to equip you with better tools to manage your website.

This latest version contains a new Biography section where you can showcase your leadership or teams on your website.

Other performance improvements include those in IRM Newsroom and HQi Blog to keep your website running smoothly.

Read along to get more details on the new features.

Some love and attention.

Yup! Your investor website needs those too!

This means you’ve got to do regular maintenance.

Come on now.

Don’t just build and forget your site. It’ll waste the hard work you put into creating that well-designed and engaging Web page.

Want to attract and retain investors through your website?

It’s key to understand why they do what they do - or do not do.

Investors take a journey as they think about your company.

They move from stranger to advocate, through a series of stages. Using touchpoints of their choosing.

Keeping up with the times?

Or just effecting a change in company strategy?

A rebrand of your business can be a result of different factors. Perhaps you’re expanding into new markets. Or diversifying the kind of products or service you offer.

Whatever your reasons, it’s imperative that your new brand be reflected on your website and all other forms of communications.

Your website has great design. Rich content. Smooth navigation.

Awesome!

But is it effective?                       

Is it reaching your intended target audience? And are they engaging in it?

A way to find out is to measure your site. To see how it stacks up against current web standards and across peers.

It’s a journey. Not a destination.

Yes, that’s the process for any website. Yours included.

For as your company achieves milestones, so opportunities arise to show these developments within your site. Opportunities to improve and reshape your web page.

Take for example, a new company logo.

Expanding your business internationally?

Congratulations! Just goes to show how successful your company is.

You’ve got your website ready to show who you are and what your business is all about.

But wait a minute.

Will your new target audience be able to read and understand your site?

Investors want the news. Now.

It’s how they progress through their investor journey. They move from stranger to advocate, based on decisions triggered mainly by your company news.

That’s why you need to send investors your news wherever they are online. Whether it’s through your website, email, social media or news distribution channels.

Just do it straightaway. For better engagement with them.

It’s not just about making it look pretty.

There’s definitely more to it than that.

Your IR website is the most crucial resource for your investor networks. Both for those that currently own shares and for others that are considering buying.

They rely on your site far more than you might think. Using it to get news, financials and information. In real time.

How would you like to have a strong investor confidence in your company?

Or an increased support for your strategy as well as your management and board?

Sounds nice, right?

Wouldn’t you want to have more significant feedback from investors? Insights that can be useful in running your company?

These are just some great perks of engaging with your investors.