Getting your website ready for your initial public offering (IPO) is important even before a formal announcement of your move to the market.

Setting up your website prior to your IPO launch will help investors know about your company, your management, and your investment proposition. It will help broadcast your intention to float and will be vital for your investor roadshow.

Investors are putting more value on sustainability than ever before. Seeing how companies care about people and the environment not only generates good feelings about doing business with these organisations. It also influences their decision making on investments with these businesses.

As companies strive to give back to society and their communities, so they are recognised as more responsible and benevolent. That’s why the corporate website's presentation of sustainability is essential for investors. A dedicated Sustainability section is where stakeholders could find out about companies’ commitment to social efforts and their stories on sustainability.

Ramping up to an initial public offering means managing new regulations and addressing a broader investor community. Stock exchanges like the ASX will require what information to be published and when to post them. A wider audience will need to be tapped, including investors and influencers of shareholder sentiment, such as the media and analysts.

With these new processes and audience expectations, your company’s website must move up as one of the most important information channels. It is after all a key communication and compliance tool for listed corporations.

A successful initial public offering can be the start of great things for a business. But taking a company public is a complex task. Planning and managing a public listing is challenging and time-consuming.

In the IPO process, an organisation must not only focus its preparations on going public. It must also get ready for being public – operating as a publicly listed entity.

One of the ultimate marks of a company’s success is to go public. That’s why when you’re shooting for an initial public offering, you’ll be putting effort into your IPO to ensure a rewarding process. You know that a well-executed plan takes foresight and careful preparation to meet regulatory requirements.

However, such diligence to go public doesn’t end when your company gets listed. On the contrary, your endeavours should continue even more so once you operate as a publicly traded entity. Why waste the goodwill you’ve established during your IPO, right?

As Australia’s IPO market sees one of its strongest years, things don't look like it’s slowing down just yet. Upcoming IPO lists show a host of companies eyeing the ASX for much-needed capital.

With stiff competition to attract investors, your company cannot afford to miss having a website well in advance of your IPO. Your site will be vital in delivering all important information as stakeholders research about your business.