Investors expect it. Whether your company is small or large, a start-up or well-established. Stakeholders take it as a given that you have a website. No matter what industry you are in.

After all, would you trust a business with no website?

Today’s tech-savvy investors assume your company has an online presence, including a website. In fact, without a website you would be considered less professional, causing investors to look elsewhere for their intended investments.

You’re happy with the running of your website but has the focus changed on a new aspect of your company or you need to feature a project prominently on your homepage?

Then it’s time to refresh your website with a makeover and update elements to improve user experience for investors.

The beauty of a smart website’s content management system (CMS) running your website is that you can tweak pages without affecting your site’s overall design. It’s easy to add features for your latest products/services or highlight newest business endeavours without the need to overhaul the entire site.

When investors find your website, do they immediately know it's the right one they've been searching for?

Or would they need to sift through your web pages just to understand what your company is all about? (Uh-oh.)

That’s why it’s not only important for your website to be visually appealing. It should also be easy to navigate, providing information investors seek.

Do you want an easy way to connect with conference delegates? Then this one is for you!

IRM have partnered with Vertical Events in aiming to add more value to companies and speakers with a service called Keep In Touch. This service enables conference speakers to connect with attendees by email during and after a Vertical Events conference.

Most recently, IRM rolled out the Keep In Touch service at the RIU Good Oil Conference September 2019 in Perth. Eleven selected speaker companies participated in this initial trial run and their ASX Announcements were emailed to 592 delegates/investors from the first day of the conference and 6 weeks thereafter.

No doubt, your website is crucial for your business. It represents your company and is the centre of your online presence. Giving you credibility to accomplish strategies that help your business grow.

It tells your corporate story. An invaluable source of information that’s frequented by customers, investors, as well as analysts and journalists. Available 24 hours a day, every day of the year.

Your website is one of the most effective communication tools your company holds.

That's why you have a well-designed site to give investors a great first impression of your business and what it's all about, right?

But is your site still aligned with your organisation's latest plans?

Perhaps you've adopted a new corporate strategy and your website’s purpose has changed to support such move. Maybe you've just launched a brand-new product or service and you're now targeting a certain audience, in addition to your investor community.

Local businesses need websites now more than ever.

Without a website, how would your business rank in search when consumers or investors Google your page? Having no website means having no brand-controlled publishing and link-earning platform necessary for ranking highly in search.

So, you would want to establish a strong website that’s vital to local search rankings. You’d need to make it an authoritative resource for your specific investor audience.

Think about it. 

At this very moment, someone may be searching for your company online. 

It's how things work in this digital age. Clients and investors will search the web to engage with your business.

They expect your company to have an online presence, at least a website. And if you don't have one, they'll consider you less professional.

There must be a better way to do things.

Investor relations have more pressing matters to attend to than getting tangled up in the nitty gritty of sending out announcements.

You know the drill.

The first task is posting on your website. Logging on to ASX Online. Waiting for confirmation from the Issuers Office. Making sure the announcement’s correct version is uploaded on the right pages of your website. Sometimes having to ask help from web support when your uploads fail to work.

Your website is the authority for investors.

It’s the source of all the information they need.

But investors don’t get to visit your website every day. That’s why your site needs to attract them when there’s news about your company. Or when there’s something they want to seek out.

Luckily, there are various ways to enhance your website without having to do a complete overhaul. Sometimes a supplementary device is all you need to boost your site’s efficiencies.

Going public.

It’s more than just selling stock.

It’s a definitive sign of your company's success.

To be sure, you’ll undertake a massive effort in the process. It IS after all a significant event in your company’s life.

Triumphs over adversities.

Significant achievements.

Moments of inspiration.

These are just some milestones that have shaped your organisation. And perhaps you may be so used to these events that you've missed out on how they have marked your company’s evolution.

Keeping up with the times?

Or just effecting a change in company strategy?

A rebrand of your business can be a result of different factors. Perhaps you’re expanding into new markets. Or diversifying the kind of products or service you offer.

Whatever your reasons, it’s imperative that your new brand be reflected on your website and all other forms of communications.

It’s a journey. Not a destination.

Yes, that’s the process for any website. Yours included.

For as your company achieves milestones, so opportunities arise to show these developments within your site. Opportunities to improve and reshape your web page.

Take for example, a new company logo.

When was the last time you communicated with investors?

Have you told them the milestones you’ve achieved since your last update?

Perhaps you’ve created more products. Or developed new partnerships.

Maybe you’ve hit your earnings targets. Or raised funds.

Your investor community would like to hear about all these accomplishments in your business.

Well-designed. User-friendly. Responsive.

That's how clients and investors expect your website to be.

You can't just have any site if you want the needs of your audience and business to be met.

Your website must be attractive, easily navigable and engaging.

Newsroom collects your company news and distributes them to your investors and stakeholder groups, right? It’s a great help in managing your news updates through your website, email and social media accounts with just a click of a button.

But that’s just the tip of the iceberg, so to speak. There’s a rich resource within Newsroom that’s waiting for you to tap into.

Rebranding.

Many companies will do it at some point. For various reasons.

Particularly when its vision has expanded beyond its initial goals.

Perhaps you’re considering one too for your company?

Is your corporate website secure?

Most often, your website is your initial contact with customers and investors. And these critical business relationships can be compromised if your site isn’t safe.

A safe website provides a sense of security for your audience when they go through your pages. As your site becomes trusted, they won’t worry about signing up in forms or engaging in other activities there.

A corporate website is vital in today’s digital business age.

Not having a site means losing business and investors to your competitors that have such online presence.

An online presence will not only enable customers to quickly find your products or services. It will also help potential investors, business partners and employees to easily learn about your company.