Keeping up with the times?

Or just effecting a change in company strategy?

A rebrand of your business can be a result of different factors. Perhaps you’re expanding into new markets. Or diversifying the kind of products or service you offer.

Whatever your reasons, it’s imperative that your new brand be reflected on your website and all other forms of communications.

It’s a journey. Not a destination.

Yes, that’s the process for any website. Yours included.

For as your company achieves milestones, so opportunities arise to show these developments within your site. Opportunities to improve and reshape your web page.

Take for example, a new company logo.

Expanding your business internationally?

Congratulations! Just goes to show how successful your company is.

You’ve got your website ready to show who you are and what your business is all about.

But wait a minute.

Will your new target audience be able to read and understand your site?

It's like putting on a cool suit. Or getting a snappy haircut.

That's how a redesign can perk up your website.

It will make it more up-to-date and visually appealing to investors.

And renovating your site not only improves the way you present content. It enhances your investor audience’s experience to better serve their needs.

Well-designed. User-friendly. Responsive.

That's how clients and investors expect your website to be.

You can't just have any site if you want the needs of your audience and business to be met.

Your website must be attractive, easily navigable and engaging.

Rebranding.

Many companies will do it at some point. For various reasons.

Particularly when its vision has expanded beyond its initial goals.

Perhaps you’re considering one too for your company?

No fuss. No hassle.

Yup! No need for other blogging programs.

Say hello to HQi Blog, the new blogging feature within IRM’s HQi proprietary content management system.

HQi is a user-friendly platform that gives you control over your website content, images and navigation. It also allows you to distribute news and communicate with investors.

Is your corporate website secure?

Most often, your website is your initial contact with customers and investors. And these critical business relationships can be compromised if your site isn’t safe.

A safe website provides a sense of security for your audience when they go through your pages. As your site becomes trusted, they won’t worry about signing up in forms or engaging in other activities there.

A corporate website is vital in today’s digital business age.

Not having a site means losing business and investors to your competitors that have such online presence.

An online presence will not only enable customers to quickly find your products or services. It will also help potential investors, business partners and employees to easily learn about your company.

A website redesign can be burdensome.

Or not.

Depending on your content management system (CMS).

It’s actually not as complicated if your CMS can step up to the challenge.

And it can be very advantageous. Especially when your redesign aims to reflect your company’s growth and to strengthen your online presence.

It’s never too late to switch. Especially if it’s for the better.

Accelerate Resources Limited (ASX: AX8) didn’t shy away from moving to a more suitable website when it realised its former one was outdated.

Accelerate pursues investment opportunities in Australian cobalt copper and gold exploration projects. Being a recently listed company, its efforts were focused on fully engaging with investors.

The bell has rung. And you’re no longer an unlisted company.

Will your investors see you as an amateur new IPO or a full scale ASX-listed company from Day 1?

Carawine Resources Limited (ASX:CWX) was able to manage that transition with a professional online investor presence throughout the process. The exploration company has settled into being a listed company with a primary focus to explore for, and ultimately develop mineral deposits within Australia.

There’s always room for improvement. Especially in a corporate website.

That’s not only because your company is growing. It’s also because you want to keep delivering a great user experience for your audience through your site.

And wouldn’t it be neat if these enhancements were more manageable to implement? Without a long wait for the upgrades to be carried out?

That feeling when you walk into an impressive corporate headquarters.

It’s not just the minimalist or no-nonsense look of the office. It’s the professional vibe that makes you want to do business with the company.

Much like how a well-designed website works. Once you enter its home page, you’d want to explore the rest of the site to see how you can engage with the establishment.

Nowadays, more investors research the Web for businesses they’re looking into.

That’s why companies have websites that not only cater to consumers or clients. They also create webpages that address investor needs. Where their company can provide information and gain the credibility investors seek.

To strengthen its online presence, Alkane Resources Ltd recently launched a website with the help of IRM. Alkane is an ASX and OTCQX (US) listed multi-commodity mining and exploration company. Its projects and operations are located in the Central West of New South Wales, eastern Australia.

New year, new features for HQi.

HQi is the main technology behind your website. It’s your content management system (CMS) that allows you to easily edit or add content on your pages.

HQi continually improves to stay innovative, keeping your website maintenance above par. Get ready to discover upgrades for a more user-friendly HQi experience.

Your company website is essential.

It’s where your investor community establishes their first impression on you. And it’s a way to keep in touch with them too.

Understandably, investors would most likely consider a company with a well-designed and easy-to-use site. For it assures them that the business is growing. Abreast with latest trends and technologies.

You’ve been there before.

You searched a website and found yourself time-warped. How disappointing to land on an outdated webpage!

It’s not just about the look and feel of the site. Its content and navigation should also be up-to-date and user-friendly. Agree?

This is crucial. Especially if you’re looking up a support site or help centre for your website. Would be a hassle to access a self-service support option that’s old-looking and clunky.

It’s not just getting a new look.

A website redesign is about directing more visitors to your site. Expanding your reach. Tweaking your audience interactions. So they’ll engage more in your business.

As your business grows, so refreshing your site is inevitable. You’d have to bring it up to date with your current goals and milestones achieved, right? You’d need to showcase how your company continues to progress since you first launched or last updated your website.

Investors and other stakeholders usually check out websites of companies they want to investment in. After all, corporate sites are expected to be a company’s best source of information.

Imagine when a website isn’t adequately designed or isn’t functioning as well as it could. Understandably, investors’ interest in that company would likely diminish.