Going public is a major milestone for any business. The process is transformational as the once private company learns to operate within regulatory requirements and for a broader investor group.

For sure you’ll agree, investor communication is essential to be a successful publicly listed company. It’s a key ingredient not just in launching an initial public offering (IPO). It’s a vital component even past ringing the ASX bell.

Getting ready for an initial public offering (IPO) takes a lot of work. You have a prospectus to draft, roadshows to coordinate, investors to win over. With so many to-dos, the last thing you’ll probably think about is your website.

But the amount of communication involved when your company goes public cannot be underestimated. New regulations and processes will be in place as stock exchanges like the ASX have requirements on what information to publish and when.

How is your company positioned for growth? What sets you apart from your competitors?

These are just some questions investors seek to answer as they search for information about your venture. Before allotting capital in your organisation, they’ll want to know your business model, purpose and strategy. They’ll want to understand your competitive advantage and how you will generate long-term sustainable value.

Completing an initial public offering is both challenging and rewarding. Organising the people, processes and technology needed for your IPO is critical for its success.

In your quest to become a public company, you’ll want to get the right message out into the market. You’ll need an investor relations game plan that fully communicates with stakeholders, among many other requirements to prepare.

Is your company planning to go public and list soon on the ASX? Then communications must be at the top of your agenda from the onset. After all, it’s not something to be added as an afterthought.

It’s important to effectively communicate with investors, stakeholders and financial media well before your listing day. What your business conveys before your initial public offering commences is as crucial as what is conveyed at the time your stock starts trading.

Are you keen on growing your business this year? Waiting in the curtains to spread your wings at the right time?

Setting up your website will get more people to know about your company and help reach potential investors. It will serve as the go-to place where interested stakeholders will learn of your brand, your team and the product you are offering.

Investors do their own research as they consider your company for a possible investment, especially during your initial public offering.

They'll seek to know your company's strategy and plans to make good returns. They'll want to find out who’s directing and managing your business, as well as other corporate information on investment.

Gone are the days when your business needs any kind of website just for an online presence. Used to be that any site would do merely to be online.

That won’t cut it anymore in this new media age. Nowadays, you need a great functioning website that can impress investors and compete with peers. After all, you only have about 3 seconds to wow investors before they decide to look elsewhere to your competitors.

How does your investor website deliver information to stakeholders? In a snap or a roundabout way?

Investors can get lost in your site if they can’t find the right information they seek. They reach your website to consider a potential investment in your business but may end up leaving it because of poor navigation. (Uh oh!)

But all that can be avoided through excellent navigation on your website.

Show not just tell! Show investors how your company is an attractive long-term investment through a great website. Especially as you gear up for your initial public offering (IPO).

As you prepare to be listed, providing facts and figures about your business is important. Presenting a strong company story through your website is essential to your IPO’s success.

Is it time to take your company public?

You’re set to fast-track your business’s growth and expand operational capabilities. You want to establish your brand and expand beyond your investor community. You’re ready for the next step forward.

But before you go public, one of the tasks you need to accomplish is to set up your investor website. Equipping your site for your initial public offering is crucial if you want to hit the ground running from the day of your IPO and onwards.

Finally! Your new website is about to go live.

After organising its design and content, your site is now ready to be launched into the big wide world. Well done! Thank you too for entrusting your website development to our IRM team.

But before we hit the go-live button, a final run-through is needed to give your site the best start possible. It’s much like how pilots double-check controls before taking off.

If your company's heading for an initial public offering (IPO), you can’t do without a website to support your listing. Launching an IPO without a site is like going into battle without arsenal. You’ve got to be equipped even before entering the market.

Going for an IPO means you are now expected to communicate with investors, including analysts and financial journalists. The first point of contact for these stakeholders searching for information about your company of course would be  your investor website - the front door to your house!

Want to position your company above peers? Then your website shouldn’t look like everyone else's.

You'd want a site that's unique to your company, designed with your requirements. Enabling you to reinforce your brand as its blueprint is specific your business.

A customised web site that supports your current and future goals is ideal. Created with a foundation that’s built to handle modifications as your organisation expands.

Attracting good candidates can be a challenging and costly task in highly competitive job markets. Recognising this, more and more companies have been investing in their own function-rich careers centres.

Check out how diversified mining and exploration company IGO (ASX:IGO) gets the most out of its website's candidate-rich Careers section.

Say hello to the latest features of IRM’s HQi content management system!

HQi is always working hard to optimise features for its many users, like you. Pulling out all the stops to deliver a smoother website management in your hands.

In this latest release, HQi has squashed some bugs and tidied things up to make your user experience even better. Stability enhancements include coding advances and tweaks related to emails, images and over-all performance.

Your website is due for a redesign and you know it. But you're still ignoring the need for it.

You realise it has passed its prime. It's outdated and could perform better. Yet somehow it still works, so you don't bother replacing it. You're quite attached to this website.

Perhaps like your old laptop, which you eventually gave up on because it no longer functioned properly. You then had to get a new one. Soon as you started using that brand new laptop, you couldn’t imagine why it took you so long to make the switch.

A good quality website is an integral component of your business. It should exude professionalism and credibility for your brand as well as generating confidence that assures investors you mean business and you’re there to stay.

With all kinds of website designs in the market, it’s important to pick one that will best serve your needs. A website design that’s created uniquely for your company. Presenting your business in its best light, while looking professional and modern. Enticing investors and leaving a lasting impression on them.

Every website’s purpose it to reach its audience. This is key, particularly if the site is targeting investors for your company.

Connecting with investors is not an option but a requirement to succeed in your business. Because drawing investors into your website would increase their engagement, and later on their involvement as shareholders.

It takes you only milliseconds to form a first impression about a person. The same is true for websites.

Website visitors’ first impressions on your business are almost 95% web design. That’s why a modern web design is important. Not just for the look and feel of your site, but also for its functionality.