Redbubble Ltd launches Investor Centre with IRM

Posted in Client Stories

Founded in 2006, Redbubble is a global online marketplace powered by artists. A community of passionate creatives selling uncommon designs on high-quality, everyday products.

In May 2016, Redbubble (ASX:RBL) successfully listed on the ASX with an eye-catching IPO that gained lots of attention from the pressbefore closing above the initial issue price.

Redbubble came to IRM after we had worked with one of their staff members previously at Aconex, a large scale project management software company on their investor centre last year.

We worked with the team at Redbubble ahead of their listing to prepare a pre-listing site to include their prospectus and compliance information and the team have been adding more and more information to the site as it has become available.

The team required a site that not only dealt with the compliance of becoming a listed company and provided shareholders with the information in an easy to navigate format, but also let their fun company values and messaging shine through. The use of handwritten fonts, illustrated icons and similar company imagery to their retail site kept their design consistent with existing branding and helped to convey the company story and ethos.

Redbubble make use of IRM Newsroom which was particularly useful on the day of listing and the days following as ASX announcements were picked up automatically by our software and shared to the website, email subscribers and social media channels seamlessly.

Once the site was installed and live we provided training on the content management system that sits behind the website, which allows the team at Redbubble to update their content. They’ve since been updating pages, images and words across the site simply using the platform.

We’re very happy with the Redbubble Investor Centre and you can view the site here.

Ana Kresina, the Marketing and Programming Manager at Redbubble had this to say about the investor centre project:

IRM have been fantastic, and it’s been very easy and seamless working with them. We would have no problem recommending you to other companies. Also, you were beyond patient, and willing to make quick changes when needed.

Thanks again for all your hard work.
If you’re thinking about a new investor or corporate web site, get in touch with Danny Hunt at IRM, who can discuss your needs. Reach Danny via email: or phone: +61 2 8705 5444, or see for more detail.