Investors want the news. Now.
As Investors progress through their journey from stranger to advocate, they will react and take their next steps driven partly by news items. News changes the market price and the investment proposition, immediately. Additionally, how companies manage their news affects the investors' perception of them.
If investors are unsure about the next step on their journey then the news item is the opportunity to change it. Provided investors find out about the news, before it is stale.
When an investor has indicated an interest in a company, embrace them, and communicate with them, using their choice of touchpoints, immediately when there is news.
When companies have news, investors want it. Don’t leave it to accident for them to find out some time later. The company should take the responsibility of having the best chance of getting the news directly to that investor. Immediately. It’s just the right and best thing to do.
Investors will use different touchpoints and rely on different methods of being notified of news. Understand the different touchpoints, and deliver the news through as many as possible.
IRM provides an immediate news aggregation and distribution
service. Aggregate all your news into IRM Newsroom
, and distribute it to many touchpoints. Automatically, professionally, and immediately. But always within your complete control.