Listed Companies and Blogs
Ok, blogs aren’t for everyone. But if your company persona includes a blog, which is of interest to investors, then you have some information that they will be interested in.
At IRM, we publish a blog, visible on the website under the main menu item IRMatters. We think it's a cute name, and there’s lots of great information and stories in the blog.
Ours is powered by HQi, our content management system. So, there's no need for a separate blogging app to share updates because the blogging system is integrated within our website.
Issues with Usability of Blogs
However, we find the blog is a bit like our email inboxes. Items appear on top, hang around for a while, and then disappear off the bottom of the screen. Out of sight and mind. But in fact it’s a bit worse than that. Unless you draw someone’s attention to the individual blog post, why would people come to look at the blog?
And if the plan is to draw investors to the investor website, how does it make sense to in fact divert them to a different site – the blog – and also reduce the search results strength by having two URL’s to spread the traffic over?
IRM Newsroom and Blogs
We see the publication of a blog post as another source of news for the company website. Individual blog posts can be brought directly into IRM Newsroom as a source of news. When the blog has Categories, IRM Newsroom can understand the Categories, and behave differently for each. So blog posts can appear in different sections of the website, perhaps mixed with other news. Some can be emailed to the Email Alerts list, or re-posted to Social Media. Immediately the blog is published on your website through HQi.
Example of Blog - www.irmau.com
The IRM website is an example of a blog within an HQi site. You will see that this site has a list of blog posts under a news heading in each section of the navigation. It also has the full blog within the website under the IRMatters top level navigation. IRM can decide to distribute its blog posts to different pages of the websites, to the Email Alerts list maintained in this website, or to social media, automatically and instantly, using the power of IRM Newsroom.
IRM Newsroom and WordPress integration
IRM also offers a WordPress plugin that automatically sends new and updated blog posts to IRM Newsroom. The plugin allows the full blog to appear in the investor website with all the same navigation as the website, without additional or duplicate coding.