The bell has rung. And you’re no longer an unlisted company.

Will your investors see you as an amateur new IPO or a full scale ASX-listed company from Day 1?

Carawine Resources Limited (ASX:CWX) was able to manage that transition with a professional online investor presence throughout the process. The exploration company has settled into being a listed company with a primary focus to explore for, and ultimately develop mineral deposits within Australia.

There’s always room for improvement. Especially in a corporate website.

That’s not only because your company is growing. It’s also because you want to keep delivering a great user experience for your audience through your site.

And wouldn’t it be neat if these enhancements were more manageable to implement? Without a long wait for the upgrades to be carried out?

From not having a clue about your company to becoming one of your committed long-term shareholders who tells others about you.

That’s how an ideal investor journey looks like when making investment decisions regarding your company.

But it’s not such an easy process. There are several stages investors move through in their journey. Stages where they learn and make evaluations as they progress along the way.

That feeling when you walk into an impressive corporate headquarters.

It’s not just the minimalist or no-nonsense look of the office. It’s the professional vibe that makes you want to do business with the company.

Much like how a well-designed website works. Once you enter its home page, you’d want to explore the rest of the site to see how you can engage with the establishment.

IRM announces cheaper, easier access to an improved IRM Newsroom, a powerful news and media aggregation and distribution tool for ASX-listed companies.

How good is this!

For 2018, Newsroom introduced new features to help companies like you better communicate with investors. Now there’s more access and economical plans for this popular service.

Nowadays, more investors research the Web for businesses they’re looking into.

That’s why companies have websites that not only cater to consumers or clients. They also create webpages that address investor needs. Where their company can provide information and gain the credibility investors seek.

To strengthen its online presence, Alkane Resources Ltd recently launched a website with the help of IRM. Alkane is an ASX and OTCQX (US) listed multi-commodity mining and exploration company. Its projects and operations are located in the Central West of New South Wales, eastern Australia.

New year, new features for HQi.

HQi is the main technology behind your website. It’s your content management system (CMS) that allows you to easily edit or add content on your pages.

HQi continually improves to stay innovative, keeping your website maintenance above par. Get ready to discover upgrades for a more user-friendly HQi experience.

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Improve Your Website Navigation for Investors” — here.)

Here’s the truth.

Your website is nothing without quality content.

You can have awesome images, great videos and a responsive design. But if your investor audience can’t find the info they want from your website, what’s the point?

IRM is seeking an energetic and motivated Part-Time Client Relations Executive (Account Manager) based in Perth.

The position is available now. It involves flexible 20-32 hours per week, at agreed times. It can include working from our West Perth office or from home.

Your company website is essential.

It’s where your investor community establishes their first impression on you. And it’s a way to keep in touch with them too.

Understandably, investors would most likely consider a company with a well-designed and easy-to-use site. For it assures them that the business is growing. Abreast with latest trends and technologies.

You’ve been there before.

You searched a website and found yourself time-warped. How disappointing to land on an outdated webpage!

It’s not just about the look and feel of the site. Its content and navigation should also be up-to-date and user-friendly. Agree?

This is crucial. Especially if you’re looking up a support site or help centre for your website. Would be a hassle to access a self-service support option that’s old-looking and clunky.

It’s not just getting a new look.

A website redesign is about directing more visitors to your site. Expanding your reach. Tweaking your audience interactions. So they’ll engage more in your business.

As your business grows, so refreshing your site is inevitable. You’d have to bring it up to date with your current goals and milestones achieved, right? You’d need to showcase how your company continues to progress since you first launched or last updated your website.

It’s all about engaging your investor audience with valuable content. You probably already know this or have heard it a few times before.

That’s why you’ve made your debut into social media, just like other socially savvy businesses. You’ve started your company’s Twitter account or LinkedIn page. Maybe even Facebook page and YouTube channel.

Your website gives information about your company, like your products and services, corporate news and contact details, right?

But what if your site can upgrade to an effective investor relations tool too? One that would provide you a whole online investor presence.

Your online investor presence would focus on stakeholders and attract them to your website. This would then encourage them to move to the next steps. To potentially become a committed shareholder.

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Appeal to Investors through Your Website” — here.)

Hard to imagine life without handy GPS navigation devices. Don’t you agree?

Google Maps. Car GPS screens. They’re just some tools that make things easier when you’re getting around a new place. They save time. And enable you to reach your destination as quickly as possible.

Investors and other stakeholders usually check out websites of companies they want to investment in. After all, corporate sites are expected to be a company’s best source of information.

Imagine when a website isn’t adequately designed or isn’t functioning as well as it could. Understandably, investors’ interest in that company would likely diminish.

Just a quick shout out to celebrate more ASX-listed clients using IRM Newsroom, our news delivery tool!

Through Newsroom, over 125 companies are now enjoying immediate distribution of ASX announcements to their websites, email subscribers and social media channels.

Growth. Expansion. That’s always good news.

You’d want everyone to be updated with these advancements, wouldn’t you? Especially your stakeholders. And what better way to do this than through a supportive website.

Here’s how Australian biotech Noxopharm Ltd. was able to quickly launch a site for its new subsidiary.

Social media is making an impact on Australian investment decisions.

Information ASX-listed companies relay through social media can “unintentionally influence” investor decisions, according to a recent study by Victoria University’s Dr. Maria Prokofieva.

In fact, more Australian businesses are now tapping into social media, Dr. Prokofieva noted in an ABC News article. Companies are catching the attention of stakeholders through this digital space. And as investors are engaged, companies are able to direct them to making positive investment decisions.

Things change. Yes, even business names.

It’s a healthy sign of dynamism as the company heads into a new direction.

That’s why it’s great to have a content management system that’s supportive of your website and company’s progress.