It’s common for companies to rebrand even after they have been established. Businesses rebrand for various reasons, such as expanding to international markets, adopting new philosophy or changing strategic plans.
No matter what reason for your rebrand, the process is a brilliant way to breathe new life into your business. Your rebrand is a perfect opportunity to reestablish your company's vision and mission as you rethink about your market and investor audience. It’s the best time to redefine the way your company presents itself through every communication channel, especially your website.